Denver hip-hop artist Ray Reed joins Cannabis & Tech Today to discuss his collaboration with Dialed In Gummies for The Summer Set, a campaign celebrating Colorado’s independent music scene through limited-edition rosin gummies, merchandise, performances, and original content.
At the center of the collaboration is Yesterday, a sativa-dominant rosin gummy inspired by Reed’s hit single of the same name. He explains how the song’s energy, artwork, and more than 2 million streams helped shape the product, along with what it means to legally partner with a cannabis company after witnessing the industry’s dramatic evolution.
Reed also discusses using cannabis for back pain and to find the right headspace before recording or bringing his high-energy performance style to the stage. The conversation explores Denver’s hungry hip-hop scene, the importance of authentic partnerships between artists and cannabis brands, and the new music, videos, live performances, and creative projects Reed has on the horizon.
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🔥 Topics Covered
• How Ray Reed joined Dialed In Gummies’ Summer Set
• Creating the limited-edition Yesterday rosin gummy
• Connecting the gummy’s flavor, color, and effects to his music
• What entering the legal cannabis industry means to Reed
• Cannabis and his creative process
• Using cannabis for back pain and before performing
• Supporting independent artists through brand partnerships
• The growing Denver hip-hop community
• Technology and video editing
• Reed’s preferred ways to consume cannabis
• Upcoming music, videos, performances, and events
• Why new listeners should begin with “Yesterday”
👤 Guest
Ray Reed, Denver hip-hop artist
🌐 Learn More
Ray Reed: https://www.instagram.com/rayreed2/
Dialed In Gummies: https://dialedingummies.com/colorado/
⏱️ CHAPTERS
00:52 How the Dialed In Gummies collaboration began
01:18 Reed’s relationship with cannabis and edibles
02:08 Entering the legal cannabis industry
03:14 Supporting local artists through authentic partnerships
04:05 Creating the Yesterday gummy
05:00 Why Reed chose a sativa-dominant gummy
05:32 Cannabis and the creative process
06:19 Colorado’s connection between music and cannabis
07:37 Technology and video editing
08:28 Reed’s preferred consumption method
08:44 Inside Denver’s growing hip-hop scene
11:03 New music, performances, and future plans
13:15 The perfect song to pair with the gummy
💬 What do you think?
Can partnerships between cannabis brands and independent musicians help local artists reach larger audiences? What Ray Reed track are you pairing with the Yesterday gummy?
Let us know your thoughts in the comments!
#RayReed #DialedInGummies #TheSummerSet #DenverHipHop #ColoradoMusic #CannabisCulture #CannabisAndTechToday #RosinGummies #IndependentArtists #HipHop
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