Dialed In Gummies President Max Vansluys joins Cannabis & Tech Today to discuss Summer Set, the brand’s three-month campaign celebrating Colorado’s independent music scene through limited-edition gummies, artist collaborations, performances, merchandise, and concert giveaways.
Vansluys explains how the campaign grew from his team’s genuine connection to Colorado music and developed into collaborations with hip-hop artist Ray Reed and electronic artists parkbreezy and Artifakts. Working alongside AEG, Dialed In connected each artist’s sound, visual identity, and personal preferences with custom flavors, packaging, podcasts, playlists, and live mini mixes.
The conversation explores why meaningful cultural partnerships require more than a conventional sponsorship. Vansluys discusses the emotional connection between cannabis and music, the importance of supporting local artists, and how Summer Set turns dispensary shelves into platforms for discovering Colorado talent. He also explains the campaign’s Golden Ticket giveaways and the collectible appeal of Dialed In’s limited-edition drops.
Vansluys also shares why Colorado serves as the company’s testing ground for new products and experiences, how Dialed In plans to expand its community-driven model into additional markets, and why future campaigns could involve athletes, chefs, comedians, and other creative voices.
The episode concludes with a closer look at Dialed In’s versatile rosin drops, including their use in mocktails, food, and alcohol-free social experiences.
This episode is powered by Shopline.
🔥 Topics Covered
• The inspiration behind Dialed In’s Summer Set campaign
• Celebrating Colorado’s independent music community
• Collaborations with Ray Reed, parkbreezy, and Artifakts
• How AEG helped connect Dialed In with artists
• Creating artist-inspired flavors and packaging
• Podcasts, playlists, merchandise, and live mini mixes
• The emotional connection between cannabis and music
• Building authentic cultural partnerships
• Supporting local artists through dispensary exposure
• Summer Set’s Golden Ticket concert giveaways
• Limited drops, scarcity, and collectible products
• Why Colorado serves as Dialed In’s test market
• Collaboration over competition
• Expanding the campaign into additional markets
• Future partnerships with athletes, chefs, and comedians
• Using rosin drops in mocktails, drinks, and food
• Cannabis as an alternative to alcohol
• Dialed In’s long-term commitment to community
👤 Guest
Max Vansluys, president of Dialed In Gummies
🌐 Learn More
Dialed In Gummies: https://dialedingummies.com
Summer Set 2026: https://dialedingummies.com/colorado/summerset/
Instagram: https://www.instagram.com/dialedin_official/
⏱️ CHAPTERS
00:39 Inside the Summer Set campaign
01:14 How the campaign began
01:51 Selecting Colorado artists and genres
03:01 Podcasts, performances, and mini mixes
03:34 Working with AEG
03:53 How artists responded to the collaborations
04:40 Turning dispensary shelves into artist exposure
05:27 The inspiration behind Summer Set
06:00 Creating emotional connections through music
06:50 Why the campaign began in Colorado
08:21 The relationship between cannabis and music
09:09 Building organic artist partnerships
10:05 Authenticity beyond traditional marketing
11:44 Creating artist-inspired flavors and packaging
12:40 The Golden Ticket concert giveaways
13:18 Limited drops and collectible culture
14:14 Why live experiences matter
16:02 Colorado as an innovation test market
17:27 Collaboration over competition
18:11 Future campaigns involving sports and culture
19:29 Exploring the versatility of rosin drops
20:29 Rosin drops and alcohol-free mocktails
21:40 Culinary uses and terpene-forward flavors
24:06 The legacy Dialed In hopes to build
24:57 Giving artists, chefs, athletes, and comedians a platform
25:13 Where to find Summer Set products
💬 What do you think?
Should more cannabis brands invest in local artists and real-world experiences? Which part of Colorado culture should Dialed In explore next?
Let us know your thoughts in the comments!
#DialedInGummies #MaxVansluys #SummerSet #ColoradoCannabis #DenverMusic #CannabisCulture #RosinGummies #LiveMusic #CannabisBusiness #CannabisTechTalks
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