AJ SIMS AKA CEMENT FACTORY: WHAT SUCCESSFUL COACHES & CLIENTS DO DIFFERENTLY | EP. 206

AJ SIMS AKA CEMENT FACTORY: WHAT SUCCESSFUL COACHES & CLIENTS DO DIFFERENTLY | EP. 206

Author: Brandon DaCruz March 11, 2026 Duration: 50:54

What actually makes a great coach?


In this episode of the CHASING CLARITY HEALTH & FITNESS PODCAST, I sit down with longtime bodybuilding coach, mentor & founder of Cement Factory Nutrition — AJ Sims.


AJ is a coach, a leader, and a man who lives the standards he teaches. From training alongside Jay Cutler as a teenager to building a reputation rooted in discipline, faith, identity & high standards, AJ brings a perspective that goes far beyond macros & programming.


This conversation goes deeper than training.


We talk about:

AJ’s early journey into bodybuilding & lessons from training with Jay Cutler

What separates a real coach from someone just handing out macros

The responsibility that comes with leading others

The qualities that drive long-term transformation

The common traits of clients who actually succeed


Coaching isn’t about information.

It’s about leadership, empathy, standards & helping people become someone capable of sustaining the result.


If you’re a coach, athlete, or someone serious about leveling up your physique & life, this episode will hit. 


WHERE TO CONNECT WITH ME:


Follow Brandon on IG: https://www.instagram.com/brandondacruz_/


Email: Bdacruzfitness@gmail.com


For Info on Brandon’s Coaching Services: https://form.jotform.com/bdacruzfitness/coachinginquiry


Brandon’s Website: https://www.brandondacruzfit.com


My Reading Recommendations: 


THE MUSCLE & STRENGTH PYRAMIDS 

https://getdpd.com/cart/hoplink/25469?referrer=1l54og96lf1ccw



Hosted by Brandon DaCruz, Chasing Clarity: Health & Fitness Podcast cuts through the noise of an often overwhelming industry. Instead of quick fixes, Brandon and his co-host Jeff build conversations from a place of genuine partnership, tackling everything from meal planning and workout splits to the less-discussed mental hurdles of a fitness journey. Their dynamic feels more like a dialogue between friends who’ve been in the trenches, making complex topics in nutrition, training, and body composition feel accessible and actionable. What you’ll find here is a practical blend of solid information and real-world application, designed for anyone who wants to move past confusion and build sustainable habits. This isn't about rigid dogma; it's about finding what actually works for you. Tune into the podcast for honest discussions that aim to replace frustration with understanding, one episode at a time.
Author: Language: English Episodes: 100

Chasing Clarity: Health & Fitness Podcast
Podcast Episodes
ERIC HELMS: IS BULKING DEAD & MAINGAINING IN? | EP. 209 [not-audio_url] [/not-audio_url]

Duration: 1:26:52
A lot of people still think muscle gain is simple: eat more to gain more muscle.But the real question is: do you actually need an energy surplus to maximize hypertrophy or do you just need to be out of a deficit, trainin…
LEAN BUILDING BLUEPRINT: LEAN GAINS SERIES PART 2 | EP. 208 [not-audio_url] [/not-audio_url]

Duration: 25:56
Most people keep trying to diet their way into a better physique.They chase scale weight loss.They bounce from deficit to deficit.And they never build the foundation of muscle that actually creates the look they’re after…