111: Cidernomics "Breaking Bad or Breaking Even" w/Eleanor Leger

111: Cidernomics "Breaking Bad or Breaking Even" w/Eleanor Leger

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist January 10, 2018 Duration: 1:03:06

Budgeting money effectively is critical whether you are managing a household or a commercial business such as a cidery. In this episode of Cider Chat I speak with Eleanor Leger of Eden Specialty Cider based Vermont now in it's 10th year of business.

Two years ago, she started a blog call Cidernomics.com.

In this chat we get a sneak peek into her 2018 CiderCon on this very topic on the economics of cider and get some real time tips.

The 5 concepts to consider in Cidernomics.

  1. Economies of scale
  2. The break even point ...and how that changes as you grow
  3. Asset utilization
  4. Working capital requirements
  5. Sales channel economics

What is one the key questions to consider when thinking about a cidery startup?

- Are you going to make cider like beer is produced with a quick turn around or more as a winemaker would producing for a vintage longer term.

Contact for Eden Specialty Ciders

Website: https://www.edenciders.com/

email: mailto:CONTACT@EDENICECIDER.COM

Telephone: +1.802.334.1808

Address: 150 MAIN STREET, NEWPORT VERMONT 05855

Mentions in this Chat

• What is Biodynamic?

As Eleanor puts it "Growing a strong fighting tree. Making our own compost and compost teas that we spray on the trees."

Find out more on biodynamic farming vhttps://www.biodynamics.com/what-is-biodynamicsia this link.

Scott Farm Orchard

• Autumn Stoscheck Eve's Cidery listen to 2 chats (Episode 90 & 91)with her and Ezra Sherman.

• Steve Wood Farnum Hill Listen to 2 chats (Episodes 32 & 33)  Steve, Louisa Spencer and the team at this New Hampshire cidery.

Ask for the following 9 #ciderGoingUP Campaign sponsors - By supporting these cider makers, you in turn help Cider Chat

  1. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14
  2. Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35
  3. Oliver's Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29
  4. Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60
  5. The Cider Project aka EthicCider- California
  6. Albermale CiderWorks : listen to Chuck Shelton on episode 56
  7. Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75.
  8. Ramborn Cider Co. Luxembourg.
  9. Big Fish Cider Co. Virginia

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There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
079: Dan Young | Tandem Ciders, Michigan [not-audio_url] [/not-audio_url]

Duration: 1:05:19
Tandem Ciders is the result of two hearts coming together in one spot of Ciderville (the east coast) and finding their way to Michigan. In the late 1990's Dan Young who was the co-owner and brewer at The People's Pint in…
078: Oscar Garcia Busto | Mayador, Asturias [not-audio_url] [/not-audio_url]

Duration: 42:57
The Mayador cider brand came about from a lot hard work and ingenuity. Manuel Busto Amandi born in 1906 founded his cider business originally as M.Busto in 1939. Between that time and 1966, Manuel's ingenuity kept the bu…
077: US Cider Trends 2017 | Nielsen Data of Cider Market [not-audio_url] [/not-audio_url]

Duration: 1:10:47
The US cider market share in 2017 is growing. This episode on Cider Trends in the US and abroad is a replay of a webinar from April 5, 2017 presented by Danny Brager and Matthew Crompton of the Nielsen Company. The webin…
076: Lou and Sue Chadwick | Grafting at Second Chance Farm, MA [not-audio_url] [/not-audio_url]

Duration: 52:22
Lou and Sue Chadwick of Second Chance Farm in Greenfield Massachusetts are what I consider the "Apple Pied Pipers". For nearly as long as CiderDays (the oldest cider event in the US) has been running I have seen the Chad…
075: Alan Shapiro | Cider Summit, USA [not-audio_url] [/not-audio_url]

Duration: 1:00:27
Alan Shapiro wasn't looking to get involved in cider, being a craft beer enthusiast, one sip at the right time changed his mind and he isn't looking back. He is founder of the widely popular Cider Summits that takes plac…
074: Nicole and Rafe Ward | Forgotten Ciders, Michigan [not-audio_url] [/not-audio_url]

Duration: 58:13
Nicole and Rafe Ward of Forgotten Ciders are celebrating 3 years of cidermaking this April of 2017. This Michigan cidery has over 1000 variety of apples growing on 16 acres, many of which are cider varieties and red fles…
073: Shea A.J. Comfort | The Yeast Whisper [not-audio_url] [/not-audio_url]

Duration: 56:20
The Yeast Whisper's Back Story Having read extensively the books of the day he is, suffice to say, a self taught technical yeast expert. "You realize you have to get some type of competency in science…basic formulas, con…
072: Lost Apples of the Quabbin | Massachusetts [not-audio_url] [/not-audio_url]

Duration: 54:21
Lost Apples of the Quabbin is a presentation by Al Sax and Matt Kaminsky documenting their 2016 research and quest for mapping out the apple trees in this historical reservoir region. The Quabbin Reservoir was created to…
071: Jeppe Gents | Fejø Cider, Denmark [not-audio_url] [/not-audio_url]

Duration: 57:15
Jeppe Gents opened Fejø Cider in 1999. He calls himself a "cider farmer" having founded his cidery on an island 200 kilometers south of Copenhagen. You can take a 15-minute ride on a ferry to the island and visit this ce…
070: Mattie Beason | Black Twig Cider House, North Carolina [not-audio_url] [/not-audio_url]

Duration: 1:05:48
Mattie Beason's passion for cider led him to open Black Twig Cider House in 2016. This new cider bar is located in Durham, North Carolina right across the street from Duke University. A good location is a key factor as y…