111: Cidernomics "Breaking Bad or Breaking Even" w/Eleanor Leger

111: Cidernomics "Breaking Bad or Breaking Even" w/Eleanor Leger

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist January 10, 2018 Duration: 1:03:06

Budgeting money effectively is critical whether you are managing a household or a commercial business such as a cidery. In this episode of Cider Chat I speak with Eleanor Leger of Eden Specialty Cider based Vermont now in it's 10th year of business.

Two years ago, she started a blog call Cidernomics.com.

In this chat we get a sneak peek into her 2018 CiderCon on this very topic on the economics of cider and get some real time tips.

The 5 concepts to consider in Cidernomics.

  1. Economies of scale
  2. The break even point ...and how that changes as you grow
  3. Asset utilization
  4. Working capital requirements
  5. Sales channel economics

What is one the key questions to consider when thinking about a cidery startup?

- Are you going to make cider like beer is produced with a quick turn around or more as a winemaker would producing for a vintage longer term.

Contact for Eden Specialty Ciders

Website: https://www.edenciders.com/

email: mailto:CONTACT@EDENICECIDER.COM

Telephone: +1.802.334.1808

Address: 150 MAIN STREET, NEWPORT VERMONT 05855

Mentions in this Chat

• What is Biodynamic?

As Eleanor puts it "Growing a strong fighting tree. Making our own compost and compost teas that we spray on the trees."

Find out more on biodynamic farming vhttps://www.biodynamics.com/what-is-biodynamicsia this link.

Scott Farm Orchard

• Autumn Stoscheck Eve's Cidery listen to 2 chats (Episode 90 & 91)with her and Ezra Sherman.

• Steve Wood Farnum Hill Listen to 2 chats (Episodes 32 & 33)  Steve, Louisa Spencer and the team at this New Hampshire cidery.

Ask for the following 9 #ciderGoingUP Campaign sponsors - By supporting these cider makers, you in turn help Cider Chat

  1. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14
  2. Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35
  3. Oliver's Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29
  4. Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60
  5. The Cider Project aka EthicCider- California
  6. Albermale CiderWorks : listen to Chuck Shelton on episode 56
  7. Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75.
  8. Ramborn Cider Co. Luxembourg.
  9. Big Fish Cider Co. Virginia

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There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
029: At The Hop | Oliver's Cider and Perry, UK [not-audio_url] [/not-audio_url]

Duration: 1:07:49
Tom Oliver shares his approach to hopped cider and the best of what the US and UK have to look forward to in the cider market. What he saw in US hopped ciders back in 2013 ignited his desire to try his hand at adding hop…
028: John Bunker | Apple Identification [not-audio_url] [/not-audio_url]

Duration: 42:48
When John Bunker talks or teaches Apple Identification he doesn't begin with the apple. He always goes back to the root of the tree…unless it is one of the Eric Clapton apples, i.e., you immediately recognize it as a var…
027: Aaron Anderson | Austin Eastciders, Texas [not-audio_url] [/not-audio_url]

Duration: 37:14
Austin Eastciders is helping to make Austin Texas a cider mecca in a land where the apple root faces harsh growing conditions. Aaron Anderson is the R&D Coordinator at this growing cidery. He sat down for a chat with me…
026: Neil Worley | Worleys Cider, UK [not-audio_url] [/not-audio_url]

Duration: 59:28
Keeving Made Simple, but oh so Dandy at Worleys Cider Neil Worley's makes cider in the area of Great Britain called Somerset. Climb the high hill at the farm and your can see the Bristol Channel. It is a remote location…
025: Jim Wallace | Cider Pairing with a Cheese Maker [not-audio_url] [/not-audio_url]

Duration: 58:51
Jim Wallace is a cheese maker and cheese tech a.k.a the "Cheese Guru" at New England Cheesemaking Supply in Ashfield Massachusetts. When not helping the cheese world sort through problematic cheeses, he teaches classes a…
024: Leonard Koningswijk | Bear Cider, Netherlands [not-audio_url] [/not-audio_url]

Duration: 39:29
Leonard Koningswijk owner/cidermaker of Bear Cider in the Netherlands is turning his country towards cider one palate at a time. The idea was sprouted at his family home in the rural village of Beerze on the border of Ge…
023: Alec Steinmetz | Buskey Cider, Virginia [not-audio_url] [/not-audio_url]

Duration: 50:04
Alec Steinmetz, Will Correll and Matthew Meyer are sharing their story of starting an urban cidery. This is Part 1 of what will be an ongoing story of the start-up Buskey Cider of Richmond, Virginia. The cidermaking tank…
022: Gregory Hall | Virtue Cider, Michigan [not-audio_url] [/not-audio_url]

Duration: 51:17
Getting to cider for Gregory Hall, was one part luck and a whole lot of beer. When his father John Hall founded the Chicago based Goose Island Brewery in 1988, it took only 3 years before Greg was at the helm of brewing.…
021: Bill Bradshaw | Bill Bradshaw Photography, UK [not-audio_url] [/not-audio_url]

Duration: 1:01:21
Bill Bradshaw is a photographer, an author of three cider books and consider by many to be a Cider Ambassador for UK ciders. I met with Bill at the United States Association of Cider Makers annual conference in Portland…
020: Curtis Sherrer | Millstone Cellars, Maryland [not-audio_url] [/not-audio_url]

Duration: 1:00:58
Curtis Sherrer is barreling aging single variety apples at Millstone Cellars. An old grist mill dating back to the 1850s houses the Tasting Room. "We will have 50 barrels and then settle on 15 to pick from to blend for t…