S. Martinelli & Company was founded by Stephen Martinelli in 1868.
The company is located, as it has always been, for the last 150 years in Watsonville, California.
The first cider made by Stephen was a 7.5% alcohol by volume sparkling cider.
This chat is with Stephen John Martinelli, the great grandson of the Founder and the current CEO and General Manager of this family owned business.
John's first job as a teen was to clean the 125 gallon redwood fermenting tanks that were used at Martinelli's to ferment apples juice to cider. You can still see the slats from the old tank today at the Company Store, where they flank the tasting bar.
In this chat, we discuss Martinelli's new product "1868" which came out in August of 2018 to commemorate the 150th year. 1868 is a 5.7% cider that Martinelli is currently contracting with the Gordon Biersch brewing company to ferment.
- The bulk of the apples are sourced from the Pacific Northwest.
- 1868 has the signature Martinelli juice profile, with a Newtown Pippin apple presence.
- It is sold in 12 ounce bottles in 12-packs.
Costcos in California and the two Safeway stores in Santa Cruz are the only location currently selling this product. The 1868 is selling fast, as Martinelli loyalist buy sometimes up to 2-4 12-packs at a time.
Listen to and see the wordplayed by Hip Hop Artist Andy Mineo called: Martinelli's
Contact info for S. Martinelli & Company
Website: https://www.martinellis.com
Tours? Martinelli's does not provide public tours.
Mentions in this chat
- Totally Cider Tours
- April 12th & 13th 2018 Monterey Bay California
- Reservations open January 11, 2019
- September 22-28, 2019 - Normandy France - Reservation will begin in late January
- Interested in these tours? Sign up for the eCiderNews and receive updates on tours.
Find this episode and all episodes at the page for Cider Chat's podcasts.
Ask for the following ciders - By supporting these cidermakers, you in turn help Cider Chat
- Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14
- Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35
- Oliver's Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29
- Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60
- The Cider Project aka EthicCider- California
- Albermale CiderWorks : listen to Chuck Shelton on episode 56
- Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75.
- Ramborn Cider Co. Luxembourg.
- Big Fish Cider Co. Virginia
- Tanuki Cider Co. Santa Cruz California episode 103
- Ross on Wye Cider and Perry, UK
- Process and Analytical NMR Services - John Edwards provides analytics of cider - stay tuned for his Chemical Fingerprints workshop coming up on Cider Chat
- Ironbark Ciderworks, Claremont, California
Join the #ciderGoingUP Campaign today!
