275: Cider Brand Strategy

275: Cider Brand Strategy

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist June 2, 2021 Duration: 37:19

Listen to Part 1 of this 4-part series by going to episode 274: Cider's Audience.

Brand Strategy for Cider

Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place.

The key is to have a strategy before you hang the "open for business" sign.

This episode is Part 2 of a four part series from the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association took place in April 2021. Ticket holders to this conference can view the entire conference on line.

Bringing the Bellies to the Bar main slide

For this panel, I (Ria) moderated and spoke with fellow panelist

Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women.

Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juice and Distilled Spirits.

Nicky Kong, the owner of The Cat in The Glass – which is an online bottle shop selling – of course cider!

Bring the Bellies to the Bar - panelist

The 4 parts of this series

  1. Audience
  2. Strategy - this episode
  3. Content
  4. Getting into the Spotlight

In the next two episodes (276 & 277) we will discuss: Content & Getting into the Spotlight.

Mentions in this Episode

Help Support Cider Chat Please donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
059: Cider Books for Holiday Gift Giving w/ Hugh McKellar [not-audio_url] [/not-audio_url]

Duration: 48:38
Cider Books for Holiday Gift Giving w/ Real Cider Reviews Hugh McKellar of Real Cider Reviews chimes in on cider book recommendations for this holiday season. Hugh calls this chat "The Christmas Book List Podcast" while…
058: Eric Bordelet | Ancient Pears, Chay Tour Part 2 [not-audio_url] [/not-audio_url]

Duration: 47:13
Please Help Support Cider Chat Please donate today. Help keep the chat thriving! We begin this chat with Eric Bordelet in the Pear Orchard…He lead us into a large green field with low grass. We look out in the distance a…
057: Eric Bordelet | Normandy, France Part 1 [not-audio_url] [/not-audio_url]

Duration: 47:03
Find this episode and all episodes at the page for Cider Chat's podcasts. Eric Bordelet is both the maker and the brand at Chateau de Hauteville in the southern edge of Normandy in the village of Châtaigne. The fact that…
056: Chuck Shelton | Albemarle Ciderworks, Virginia [not-audio_url] [/not-audio_url]

Duration: 1:01:36
Please Help Support Cider Chat donate today. Help keep the chat thriving! Chuck Shelton of Albemarle Ciderworks & Vintage Virginia Apples weighs in on blending and single apple variety ciders and the complexity of ciderm…
055: Apple Songs to Sing-a-long [not-audio_url] [/not-audio_url]

Duration: 32:01
Apple songs and sing-a-longs helps put a rhythm to the work day and marks Wassail celebrations around the world. This week's chat we begin with a fun Apple Song led by David Gott, who has worked as a pruner and maker of…
054: Mike Schilling | Wild Cider & Yeasts [not-audio_url] [/not-audio_url]

Duration: 1:01:55
Mike Schilling delves into the joy of letting a cider go wild, stopping fermentation, double pitching yeast and funky/sour cider. This chat was recorded before a live audience at Beerology in Northampton Massachusetts on…
052: Cider Chat's 1-Year Anniversary Episode [not-audio_url] [/not-audio_url]

Duration: 47:31
Celebrate with The Nose and I, as we chat on our fall trip to see cidermakers in the Netherlands and France and reflect over an amazing year of 52 podcasts promoting cider and perry around the world. I've posted "semi" e…
051: Marie Tanaka & Tsukasa Ono | Japan's Cider Scene [not-audio_url] [/not-audio_url]

Duration: 59:13
Follow this podcast on Twitter @ciderchat Marie Tanaka is the owner of WineStyles Co., Ltd who along with Tsukasa Ono organized the largest cider fest in Japan to date called the Tokyo Cider Collection. The event was hel…
050: Didier Bédu | Président de l'I.D.A.C., France [not-audio_url] [/not-audio_url]

Duration: 1:01:03
Follow on twitter @ciderchat Didier Bédu President of the Interprofession des Appellations Cidricoles (I.D.A.C.) for France speaks on the organization's criteria for the highly sought after appellation for Calvados and P…