357: Purchase Cider Online | Press Then Press

357: Purchase Cider Online | Press Then Press

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist February 22, 2023 Duration: 51:09

Meet the Storie and Erik of Press Then Press

Storie Madrid first connected with Ria at Cider Chat via Twitter. In this niche market it is easy to get close to people of similar interests and passions. Storie has recently found out that she was gluten intolerant and was jumping down into the cider rabbit hole! Husband Erik was a craft beer fan who didn't need much convincing to get on the cider bus and join the fun. In 2018 Storie accompanied Ria on the first ever Totally Cider Tour to Normandy, France. In 2019, she and Erik went on the Monterey Cider Tour in California. They were on a mission to open a brick and mortar cider shop in Seattle. And now they are the proud owners of the online Cider Retail Store: Press Then Press!

At the CiderCon 2023, they were recognized by the American Cider Association as Cider Retailer of the Year!

357 Press Then Press Feature 200x300 Erik and Storie Madrid

The Silver Lining of Online Sales

Chris who founded the company a few years back approached the Madrids and struck a deal. The enterprising couple along with Storie's sister Ashley (who is a chef by trade) were able to hit the ground running and work through the pandemic offering select cider options.

400+ delicious ciders delivered to your doorstep!

Press Then Press offers ciders from the Pacific Northwest, which includes British Columbia (Canada) - the rest of the US and abroad. There is a wide assortment of offerings and as such they are able to take online purchases of ciders one step further.

Ask and you shall receive!

Want to do a tasting from a wide range of makers - The Madrids and Sister Ashley can set you up with a mix box, or a vertical tasting of one particular style. Their aim is to please your palate, so don't be shy about asking for a certain mix up of ciders. They can deliver your request with a smile!

Support  for Seattle's City Fruit

Erik is on the Board of Directors of  City Fruit a non profit that helps manage urban orchard in public parks and private homeowners. They collect upwards to 50,000 pounds of fresh fruit from the region. A % of Press Then Press's proceeds go to City Fruit.

Via the non profit, no fruit is wasted, especially apples and pears that are too bitter to be eaten. Those select pomes get sold to local makers to ferment making it a win/win for all. There is even an annual party and the two business share warehouse space making Press Then Press smell like a full on cider house in the fall.

Contact for Press Then Press

Mentions in this Chat

  • Fermentis - Yeast and Fermentation Solutions for Cidermakers. 

Help Support Cider ChatPlease donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
418: Creative Cider Branding Tips with Cultivar [not-audio_url] [/not-audio_url]

Duration: 1:01:25
Paving a Path for Cider Branding at Cultivar Meet Kirk Evans, the founder of Cultivar Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider pa…
416:Cider Symphony w/Bach in a Bottle [not-audio_url] [/not-audio_url]

Duration: 47:26
Crank the Bach & Go Boating with Green Bench in Hand Brian Wing of Green Bench Mead and Cider is a classical music fan. Green Bench is located in Saint Petersburg, Florida and Brian was recently on episode 398 which is a…
415: Cider Hybrids |Cider Nothings or Cider Somethings? [not-audio_url] [/not-audio_url]

Duration: 1:00:33
What exactly are Cider Hybrids Exploring Cider Hybrids and Co-ferments as recored at a panel discussion at CiderCon 2024. The terminology for this category is still developing, reflecting the innovative and experimental…
414: B Corp Certified Businesses | Solar, Candle, Coffee & Cider [not-audio_url] [/not-audio_url]

Duration: 1:00:19
Businesses Certified as a B Corp Stand Out! Explore the benefits of B Corp certification with leaders from solar, candle, coffee, and cider industries. Learn about their challenges and successes in creating positive soci…
413: Ancestral Methods in Cider Making [not-audio_url] [/not-audio_url]

Duration: 1:09:14
Is Ancestral Method different than Pet Nat? This panel discussion on Ancestral Method was moderate by Nicole Leibon of LeNosse Knows consultation. She was joined by Yann Gilles, a French cider consultant, Levi Danielson…
412: Cider Dispatch | Big Fish, VA [not-audio_url] [/not-audio_url]

Duration: 42:28
Find the latest Cider Dispatch from Highland County Virginia Cider Bon Vivant Reporter Al Sax provide a cider dispatch report from Monterey Virginia. This area of Virginia is known as Highland County and it is here that…
411: Curative Options for Cider Making Problems | CiderCon 2024 [not-audio_url] [/not-audio_url]

Duration: 1:01:51
Technical Tips for When Things Go Wrong with Cider Making This episode features two cider professionals and a cider industry consultant, which is exactly who you need a direct line to when your cider has problems. Hear f…
410: International Perry Panel | CiderCon 2024 [not-audio_url] [/not-audio_url]

Duration: 1:09:26
Cider's Best Friend is Perry Enjoy this panel discussion "Pear Necessities: International Perry recorded at CiderCon 2024. The panel was moderated by drinks writer, Adam Wells of the UK. Sitting to his right was Tom Oliv…
409: Cider's Pilot Guy & Intel Girl | Olympic Bluffs, WA [not-audio_url] [/not-audio_url]

Duration: 1:04:05
Escape to Olympic Bluffs a Dream Vacation Destination Olympic Bluffs Cidery & Lavender Farm is located on the northern coast of the Olympic Peninsula in Washington State. The farm is on a bluff that overlooks the Salish…