357: Purchase Cider Online | Press Then Press

357: Purchase Cider Online | Press Then Press

Author: Ria Windcaller: Award-winning Cidermaker, Podcaster | Craft Beer Columnist February 22, 2023 Duration: 51:09

Meet the Storie and Erik of Press Then Press

Storie Madrid first connected with Ria at Cider Chat via Twitter. In this niche market it is easy to get close to people of similar interests and passions. Storie has recently found out that she was gluten intolerant and was jumping down into the cider rabbit hole! Husband Erik was a craft beer fan who didn't need much convincing to get on the cider bus and join the fun. In 2018 Storie accompanied Ria on the first ever Totally Cider Tour to Normandy, France. In 2019, she and Erik went on the Monterey Cider Tour in California. They were on a mission to open a brick and mortar cider shop in Seattle. And now they are the proud owners of the online Cider Retail Store: Press Then Press!

At the CiderCon 2023, they were recognized by the American Cider Association as Cider Retailer of the Year!

357 Press Then Press Feature 200x300 Erik and Storie Madrid

The Silver Lining of Online Sales

Chris who founded the company a few years back approached the Madrids and struck a deal. The enterprising couple along with Storie's sister Ashley (who is a chef by trade) were able to hit the ground running and work through the pandemic offering select cider options.

400+ delicious ciders delivered to your doorstep!

Press Then Press offers ciders from the Pacific Northwest, which includes British Columbia (Canada) - the rest of the US and abroad. There is a wide assortment of offerings and as such they are able to take online purchases of ciders one step further.

Ask and you shall receive!

Want to do a tasting from a wide range of makers - The Madrids and Sister Ashley can set you up with a mix box, or a vertical tasting of one particular style. Their aim is to please your palate, so don't be shy about asking for a certain mix up of ciders. They can deliver your request with a smile!

Support  for Seattle's City Fruit

Erik is on the Board of Directors of  City Fruit a non profit that helps manage urban orchard in public parks and private homeowners. They collect upwards to 50,000 pounds of fresh fruit from the region. A % of Press Then Press's proceeds go to City Fruit.

Via the non profit, no fruit is wasted, especially apples and pears that are too bitter to be eaten. Those select pomes get sold to local makers to ferment making it a win/win for all. There is even an annual party and the two business share warehouse space making Press Then Press smell like a full on cider house in the fall.

Contact for Press Then Press

Mentions in this Chat

  • Fermentis - Yeast and Fermentation Solutions for Cidermakers. 

Help Support Cider ChatPlease donate today. Help keep the chat thriving!

Find this episode and all episodes at the page for Cider Chat's podcasts.


There’s a whole world in a glass of cider, and Cider Chat is your invitation to explore it. Hosted by award-winning cidermaker and writer Ria Windcaller, this podcast travels far beyond the bottle to meet the people who make the global cider culture so vibrant. Each conversation is a journey-you might find yourself in a heritage orchard learning the history of forgotten apple varieties, in a bustling taproom with an importer explaining regional traditions, or in a kitchen with a chef pairing cider with unexpected foods. The discussions get into the delightful nuances, too, whether that’s the semantics of what we even call this drink or how the concept of terroir translates from soil to sip. It’s not just about production; it’s about the community, the travel, and the stories that fermentation unlocks. This is for anyone curious about the craft, history, and sheer enjoyment of fermented apple juice in all its forms. So, pour a glass and settle in for a series that feels like a wide-ranging, informative, and genuinely good-humored chat with friends who happen to be obsessed with cider. You’ll come away with a deeper appreciation for every effervescent, tart, or sweet sip, hearing directly from the growers, makers, and enthusiasts who are shaping this drink’s exciting present and future.
Author: Language: English Episodes: 501

Cider Chat
Podcast Episodes
378: The Inner Realm of the Ice Cider Queen | Eden, VT [not-audio_url] [/not-audio_url]

Duration: 55:19
Nothing Sharp about the "Ice Cider Queen" Eleanor Léger is affectionately dubbed the Ice Cider Queen by many followers, most notably this podcast. She founded Eden Specialty Cider in 2007, the year of the first harvest o…
377: Fable Farm Fermentory's Co-Evolution of Humanity & Apples | VT [not-audio_url] [/not-audio_url]

Duration: 1:05:00
Fable Farm Fermentory's Co-Evolution of Humanity & Apples The Apple Calls Us In | Fable Farm, VT started 15 years ago... In this episode hear how brother's Jon and Christopher Piana found their way to Fable Farm and how…
376: Orchard & Cider Variety Research at WHNO | Vermont [not-audio_url] [/not-audio_url]

Duration: 1:01:26
Walden Heights Nursery & Orchard (WHNO) was created in 1997 This 22 acre farm with 8 acres of orchards on a hillside outside of Hardwick, Vermont in the town of Walden was founded by Todd Parlo and Lori Augustyniak. It i…
375: Cider's Low Carbon Footprint | Wildbranch Cider, Vermont [not-audio_url] [/not-audio_url]

Duration: 59:51
Cedar Hannan began selling his ciders branded as "Wildbranch" in 2020. He both forages apples and has a small orchard planted that he planted four years ago on his farm based in Craftsbury, Vermont. The ciders are both w…
374: Bonus Episode! CCLive | NY Apple Camp News! [not-audio_url] [/not-audio_url]

Duration: 27:04
Bonus Cider Chat Live on NY Apple Camp July 28th - 30th at the Ashokan Center in the Hudson River Valley (on the west side of river) is the first ever NY Apple Camp! Elizabeth Ryan of Stone Ridge Orchard who is producing…
373: Orchard Tips for Cold Climates [not-audio_url] [/not-audio_url]

Duration: 1:15:17
Orchardist Ben Applegate on cold climate orchard care Ben is the Orchard Manager at Eden Specialty Cider based in northern Vermont and shares his insight on cold climate apple varieties and orchard tips. This chat took p…
372: The Science Behind Spontaneous Fermentation [not-audio_url] [/not-audio_url]

Duration: 59:33
Cider and Spontaneous Fermentation The wild "ambient" yeast found on apples, in the air, on cider presses can all contribute to a spontaneous fermentation within the cider must, which is the juice that has been freshly p…
371: Save Your Back! Mechanical Harvesting of Apples [not-audio_url] [/not-audio_url]

Duration: 59:52
Small, Medium and Large Scale options for Mechanical Harvesting of Apples Cornell University Associate Professor of Horticulture Gregory Peck Ph.D and Angry Orchard Head Cidermaker Joe Gaynor provide an in depth study of…
370: Innovative Ciders of Domaine Marois | France [not-audio_url] [/not-audio_url]

Duration: 51:57
Antoine Marois is Tantalizing the Taste Buds of Cider Fans On a sloping hill on the east side of the picturesque village of Cambremer sits Domaine Marois. The lead up to the home is formidable with a long drive that lead…
369: Baba Yaga & Holistic Orchards | NC [not-audio_url] [/not-audio_url]

Duration: 1:01:28
Discover Kordick Family Farm and Baba Yaga Hear from Dorsey and daughter Brittany, the mother and daughter team at Korkdick Family Farm with Baba Yaga as their guide. Dorsey is a long time apple fan and even attended Pet…