#022 SEO nightmares and lifetime deals with Michael Koper

#022 SEO nightmares and lifetime deals with Michael Koper

Author: Tobias Arweiler June 7, 2024 Duration: 52:51

In this episode, host Tobias Arweiler talks to Michael Koper, the solo founder of Nusii, an online proposal software for creative professionals. Michael shares the origins of Nusii, starting as a side project with a co-founder over 10 years ago before eventually acquiring it himself. He discusses navigating the ups and downs of growing Nusii, including hitting plateaus, dealing with the challenges of lifetime deal customers from an AppSumo promotion, and his frustrations with SEO and content marketing. Michael opens up about the financial realities of indie hacking, from living on limited runway when he first went full-time to buying out his co-founder. He also reflects on building the indie hacker lifestyle he wanted, balancing work with spending time with family in Spain. Throughout the conversation, Michael shares honest insights and practical advice for aspiring indie hackers on topics like pricing, lifestyle creep, and finding product/market fit. ___

Chapters

00:00 Introduction and Overview of Nusii

02:53 Plateaus in Business Growth

08:00 Buying Out a Co-founder

14:57 The Importance of Pricing

37:08 Navigating the Challenges of AppSumo Customers

45:05 The Benefits of Living in Spain as an Indie Hacker

59:31 Avoiding Lifestyle Creep: Prioritizing Freedom and Flexibility

___

Nusii's website: https://nusii.com/

Michael's personal website: https://michaelkoper.com/

Michael's Twitter: https://x.com/michaelkoper


My own website: ⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠

You can find this podcast on ⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠

Find our product here: ⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
Podcast Episodes
#023 Raising your prices with Yossi Segev [not-audio_url] [/not-audio_url]

Duration: 1:16:09
Ever wondered how to crack the SEO code as an indie hacker? In this episode, Tobias sits down with Yossi Zegev, founder of SEO Stuff, an affordable SEO tool designed specifically for indie hackers and bootstrappers. Yoss…
#021 Digital Nomading with Dominik Sobe [not-audio_url] [/not-audio_url]

Duration: 1:28:18
In this episode of Code & Conquer, Dominik Sobe, a full-time digital nomad and indie hacker, discusses his journey as a solopreneur and the development of his product, HelpKit. He shares his experience of overcoming burn…
#020 From music to no-code with Justin [not-audio_url] [/not-audio_url]

Duration: 1:04:54
In this episode, we go behind-the-scenes with Justin, the creator of Quda- a platform for bite-sized educational content and expert Q&A. Justin shares his incredible journey transitioning from the music industry into the…
#019 Charge More, Earn More with Steve McLeod [not-audio_url] [/not-audio_url]

Duration: 1:03:46
In this episode, Steve McLeod shares the lessons he's learned from building and growing his SaaS product Feature Upvote. Steve discusses his unconventional journey from an IT consultant to a successful indie hacker, incl…
#018 Building in public with Kevon Cheung [not-audio_url] [/not-audio_url]

Duration: 53:20
In this episode, I sit down with Kevon Cheung, a leading voice in the #buildinpublic movement. Kevon shares his unique journey from studying business in university to becoming a self-taught developer and then transitioni…
#017 Combining Purpose and Profits with Juho Makkonen [not-audio_url] [/not-audio_url]

Duration: 1:00:28
I sat down with Juho Makkonen, founder of the marketplace platform ShareTribe, to discuss his unique approach to building a mission-driven, “steward-owned” company. We covered Juho’s journey creating ShareTribe, combinin…
#016 Building with No-Code with Louis Pereira [not-audio_url] [/not-audio_url]

Duration: 49:29
In this episode, I chat with Louis Pereira, the founder of AudioPen.ai. Louis talks about his journey from running his family's traditional offline businesses during the day to building online products at night. We discu…
#015 Successfully launching products with Dan Mindru [not-audio_url] [/not-audio_url]

Duration: 1:15:35
We're excited to have Dan Mindru on the show this week! Dan is an active maker and launcher, known for his funny takes on Twitter and products like Clobbr, Crontap, Hunted Space and his latest creation Shipixen. In this…
#014 Mastering video content and TikTok with Lera Kuntsevich [not-audio_url] [/not-audio_url]

Duration: 1:09:19
In this episode of the Code & Conquer Podcast, we have a special guest, Lera Kuntsevich. Lera is an indie hacker and the founder of Clipwing.pro, a video editing tool designed to conquer TikTok, Instagram, and YouTube sh…
#013 How to win at marketing with Arvindh Sundar [not-audio_url] [/not-audio_url]

Duration: 1:39:47
In this episode, we have the pleasure of interviewing Arvindh Sundar, a gamer, indie hacker, and marketing expert. Arvindh shares his journey from being a CMO to becoming an indie hacker and discusses his core product, "…