#022 SEO nightmares and lifetime deals with Michael Koper

#022 SEO nightmares and lifetime deals with Michael Koper

Author: Tobias Arweiler June 7, 2024 Duration: 52:51

In this episode, host Tobias Arweiler talks to Michael Koper, the solo founder of Nusii, an online proposal software for creative professionals. Michael shares the origins of Nusii, starting as a side project with a co-founder over 10 years ago before eventually acquiring it himself. He discusses navigating the ups and downs of growing Nusii, including hitting plateaus, dealing with the challenges of lifetime deal customers from an AppSumo promotion, and his frustrations with SEO and content marketing. Michael opens up about the financial realities of indie hacking, from living on limited runway when he first went full-time to buying out his co-founder. He also reflects on building the indie hacker lifestyle he wanted, balancing work with spending time with family in Spain. Throughout the conversation, Michael shares honest insights and practical advice for aspiring indie hackers on topics like pricing, lifestyle creep, and finding product/market fit. ___

Chapters

00:00 Introduction and Overview of Nusii

02:53 Plateaus in Business Growth

08:00 Buying Out a Co-founder

14:57 The Importance of Pricing

37:08 Navigating the Challenges of AppSumo Customers

45:05 The Benefits of Living in Spain as an Indie Hacker

59:31 Avoiding Lifestyle Creep: Prioritizing Freedom and Flexibility

___

Nusii's website: https://nusii.com/

Michael's personal website: https://michaelkoper.com/

Michael's Twitter: https://x.com/michaelkoper


My own website: ⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠

You can find this podcast on ⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠

Find our product here: ⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
Podcast Episodes
#012 Bootstrapping a boilerplate business with Jonathan Wilke [not-audio_url] [/not-audio_url]

Duration: 58:33
On the 12th episode of my podcast Code & Conquer, I interviewed fellow 🇩🇪 German indie hacker Jonathan Wilke about his product Supastarter ☄️ - a starter kit for building SaaS apps with Next.js. Jonathan shared how he st…
#011 How to grow your Saas business with Ilias Ism [not-audio_url] [/not-audio_url]

Duration: 58:33
In this episode, Ilias Ism shares his journey from building Chrome extensions as a teenager to launching and selling his HR SaaS startup Officient. He talks about how Officient evolved from tracking company assets to man…
#010 The secrets of email marketing with Jane Portman [not-audio_url] [/not-audio_url]

Duration: 57:36
In this episode, we're interviewing Jane Portman, co-founder of UserList, an email marketing platform for SaaS companies. We discuss how Jane got into SaaS and started UserList with her co-founder Benedict. Jane shares l…
#009 A focus on mental health with Arvid Kahl [not-audio_url] [/not-audio_url]

Duration: 1:38:58
Get ready for a valuable episode with indie hacking expert Arvid Kahl. He shares his journey to success, including dealing with burnout, anxiety, and imposter syndrome along the way. Through open communication, strong pa…
#008 How to launch on ProductHunt with Sandra Djajic [not-audio_url] [/not-audio_url]

Duration: 58:41
In this episode of the Code & Conquer podcast, we dive into the world of Product Hunt with Sandra Djajic, a seasoned marketer who successfully launched her SaaS product, Klu, on the platform. Sandra shares her insights o…
#007 How to succeed as a no-coder with Laura Elizabeth [not-audio_url] [/not-audio_url]

Duration: 1:11:53
In this episode of the Code & Conquer podcast, we dive into the world of no-code entrepreneurship with our special guest, Laura Elizabeth. Laura is a designer who has ventured into the indie hacker space without a coding…
#005 Becoming an SEO expert with Philipp Keller [not-audio_url] [/not-audio_url]

Duration: 1:15:34
Join us in the latest episode of the Code & Conquer podcast as we chat with Philipp Keller, a Swiss software engineer and indie hacker. 🚀 Discover his journey in the competitive real estate market with his successful app…
#004 The discipline of daily progress with Maxime Dupré [not-audio_url] [/not-audio_url]

Duration: 1:15:21
In this episode of the Code & Conquer podcast, we dive into the world of indie hacking with Maxime Dupré, a Canadian software engineer. Maxime shares his journey, from the initial success of his first indie hacking busin…