#023 Raising your prices with Yossi Segev

#023 Raising your prices with Yossi Segev

Author: Tobias Arweiler June 21, 2024 Duration: 1:16:09

Ever wondered how to crack the SEO code as an indie hacker? In this episode, Tobias sits down with Yossi Zegev, founder of SEO Stuff, an affordable SEO tool designed specifically for indie hackers and bootstrappers.

Yossi shares his journey of launching SEO Stuff in a super scrappy way, starting with just a logo and search bar. He opens up about the struggles of failing projects before finally striking gold with SEO Stuff's genius pricing model focused on credit packs instead of subscriptions.

The conversation dives deep into the world of SEO - how to find the right keywords, understanding search volume and difficulty, and optimizing content for Google's ever-changing algorithms. Yossi provides a refreshing perspective on the role of AI, advocating for human-written content enhanced by AI assistance.

But it's not just about SEO. Yossi also drops some major wisdom about the indie hacker journey, emphasizing the importance of business skills over complex tech. His advice for aspiring indie hackers? Work fast, release fast, validate fast - and be willing to pivot when something isn't working.

Whether you're an SEO newbie or a seasoned pro, this episode offers tons of valuable insights into building successful indie products people actually want to pay for. ___

Chapters

00:00 Introduction to SEO Stuff

02:07 Understanding SEO and the Value of SEO Stuff

07:02 Targeting the Right Keywords

11:47 Competition in the SEO Market

15:28 Getting Data for SEO Tools

22:25 The Scrappy Launch of SEO Stuff

30:11 Growing Traffic and Revenue for SEO Stuff

32:12 Pricing Changes and Customer Behavior

39:47 The Importance of Business Skills

44:18 Balancing Technical Skills and Efficient Tech Stacks

54:28 The Future of SEO

01:01:49 The Role of AI in the Artist Community and the Importance of Credit

01:04:05 The Limitations of AI-Written Content and the Future of SEO Optimization

01:06:01 Introducing Write SEO: Using AI to Create High-Quality Content

01:15:30 Disappointment with Google's Progress in AI Technology

01:18:38 Advice for Starting an Indie Hacker Career: Validate Ideas and Listen to Feedback

___

SEO Stuff Website: https://www.seo-stuff.com/

Yossi's Twitter: https://x.com/HeyImYossi


My own website: ⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on ⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
Podcast Episodes
#022 SEO nightmares and lifetime deals with Michael Koper [not-audio_url] [/not-audio_url]

Duration: 52:51
In this episode, host Tobias Arweiler talks to Michael Koper, the solo founder of Nusii, an online proposal software for creative professionals. Michael shares the origins of Nusii, starting as a side project with a co-f…
#021 Digital Nomading with Dominik Sobe [not-audio_url] [/not-audio_url]

Duration: 1:28:18
In this episode of Code & Conquer, Dominik Sobe, a full-time digital nomad and indie hacker, discusses his journey as a solopreneur and the development of his product, HelpKit. He shares his experience of overcoming burn…
#020 From music to no-code with Justin [not-audio_url] [/not-audio_url]

Duration: 1:04:54
In this episode, we go behind-the-scenes with Justin, the creator of Quda- a platform for bite-sized educational content and expert Q&A. Justin shares his incredible journey transitioning from the music industry into the…
#019 Charge More, Earn More with Steve McLeod [not-audio_url] [/not-audio_url]

Duration: 1:03:46
In this episode, Steve McLeod shares the lessons he's learned from building and growing his SaaS product Feature Upvote. Steve discusses his unconventional journey from an IT consultant to a successful indie hacker, incl…
#018 Building in public with Kevon Cheung [not-audio_url] [/not-audio_url]

Duration: 53:20
In this episode, I sit down with Kevon Cheung, a leading voice in the #buildinpublic movement. Kevon shares his unique journey from studying business in university to becoming a self-taught developer and then transitioni…
#017 Combining Purpose and Profits with Juho Makkonen [not-audio_url] [/not-audio_url]

Duration: 1:00:28
I sat down with Juho Makkonen, founder of the marketplace platform ShareTribe, to discuss his unique approach to building a mission-driven, “steward-owned” company. We covered Juho’s journey creating ShareTribe, combinin…
#016 Building with No-Code with Louis Pereira [not-audio_url] [/not-audio_url]

Duration: 49:29
In this episode, I chat with Louis Pereira, the founder of AudioPen.ai. Louis talks about his journey from running his family's traditional offline businesses during the day to building online products at night. We discu…
#015 Successfully launching products with Dan Mindru [not-audio_url] [/not-audio_url]

Duration: 1:15:35
We're excited to have Dan Mindru on the show this week! Dan is an active maker and launcher, known for his funny takes on Twitter and products like Clobbr, Crontap, Hunted Space and his latest creation Shipixen. In this…
#014 Mastering video content and TikTok with Lera Kuntsevich [not-audio_url] [/not-audio_url]

Duration: 1:09:19
In this episode of the Code & Conquer Podcast, we have a special guest, Lera Kuntsevich. Lera is an indie hacker and the founder of Clipwing.pro, a video editing tool designed to conquer TikTok, Instagram, and YouTube sh…
#013 How to win at marketing with Arvindh Sundar [not-audio_url] [/not-audio_url]

Duration: 1:39:47
In this episode, we have the pleasure of interviewing Arvindh Sundar, a gamer, indie hacker, and marketing expert. Arvindh shares his journey from being a CMO to becoming an indie hacker and discusses his core product, "…