#023 Raising your prices with Yossi Segev

#023 Raising your prices with Yossi Segev

Author: Tobias Arweiler June 21, 2024 Duration: 1:16:09

Ever wondered how to crack the SEO code as an indie hacker? In this episode, Tobias sits down with Yossi Zegev, founder of SEO Stuff, an affordable SEO tool designed specifically for indie hackers and bootstrappers.

Yossi shares his journey of launching SEO Stuff in a super scrappy way, starting with just a logo and search bar. He opens up about the struggles of failing projects before finally striking gold with SEO Stuff's genius pricing model focused on credit packs instead of subscriptions.

The conversation dives deep into the world of SEO - how to find the right keywords, understanding search volume and difficulty, and optimizing content for Google's ever-changing algorithms. Yossi provides a refreshing perspective on the role of AI, advocating for human-written content enhanced by AI assistance.

But it's not just about SEO. Yossi also drops some major wisdom about the indie hacker journey, emphasizing the importance of business skills over complex tech. His advice for aspiring indie hackers? Work fast, release fast, validate fast - and be willing to pivot when something isn't working.

Whether you're an SEO newbie or a seasoned pro, this episode offers tons of valuable insights into building successful indie products people actually want to pay for. ___

Chapters

00:00 Introduction to SEO Stuff

02:07 Understanding SEO and the Value of SEO Stuff

07:02 Targeting the Right Keywords

11:47 Competition in the SEO Market

15:28 Getting Data for SEO Tools

22:25 The Scrappy Launch of SEO Stuff

30:11 Growing Traffic and Revenue for SEO Stuff

32:12 Pricing Changes and Customer Behavior

39:47 The Importance of Business Skills

44:18 Balancing Technical Skills and Efficient Tech Stacks

54:28 The Future of SEO

01:01:49 The Role of AI in the Artist Community and the Importance of Credit

01:04:05 The Limitations of AI-Written Content and the Future of SEO Optimization

01:06:01 Introducing Write SEO: Using AI to Create High-Quality Content

01:15:30 Disappointment with Google's Progress in AI Technology

01:18:38 Advice for Starting an Indie Hacker Career: Validate Ideas and Listen to Feedback

___

SEO Stuff Website: https://www.seo-stuff.com/

Yossi's Twitter: https://x.com/HeyImYossi


My own website: ⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on ⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
Podcast Episodes
#012 Bootstrapping a boilerplate business with Jonathan Wilke [not-audio_url] [/not-audio_url]

Duration: 58:33
On the 12th episode of my podcast Code & Conquer, I interviewed fellow 🇩🇪 German indie hacker Jonathan Wilke about his product Supastarter ☄️ - a starter kit for building SaaS apps with Next.js. Jonathan shared how he st…
#011 How to grow your Saas business with Ilias Ism [not-audio_url] [/not-audio_url]

Duration: 58:33
In this episode, Ilias Ism shares his journey from building Chrome extensions as a teenager to launching and selling his HR SaaS startup Officient. He talks about how Officient evolved from tracking company assets to man…
#010 The secrets of email marketing with Jane Portman [not-audio_url] [/not-audio_url]

Duration: 57:36
In this episode, we're interviewing Jane Portman, co-founder of UserList, an email marketing platform for SaaS companies. We discuss how Jane got into SaaS and started UserList with her co-founder Benedict. Jane shares l…
#009 A focus on mental health with Arvid Kahl [not-audio_url] [/not-audio_url]

Duration: 1:38:58
Get ready for a valuable episode with indie hacking expert Arvid Kahl. He shares his journey to success, including dealing with burnout, anxiety, and imposter syndrome along the way. Through open communication, strong pa…
#008 How to launch on ProductHunt with Sandra Djajic [not-audio_url] [/not-audio_url]

Duration: 58:41
In this episode of the Code & Conquer podcast, we dive into the world of Product Hunt with Sandra Djajic, a seasoned marketer who successfully launched her SaaS product, Klu, on the platform. Sandra shares her insights o…
#007 How to succeed as a no-coder with Laura Elizabeth [not-audio_url] [/not-audio_url]

Duration: 1:11:53
In this episode of the Code & Conquer podcast, we dive into the world of no-code entrepreneurship with our special guest, Laura Elizabeth. Laura is a designer who has ventured into the indie hacker space without a coding…
#005 Becoming an SEO expert with Philipp Keller [not-audio_url] [/not-audio_url]

Duration: 1:15:34
Join us in the latest episode of the Code & Conquer podcast as we chat with Philipp Keller, a Swiss software engineer and indie hacker. 🚀 Discover his journey in the competitive real estate market with his successful app…
#004 The discipline of daily progress with Maxime Dupré [not-audio_url] [/not-audio_url]

Duration: 1:15:21
In this episode of the Code & Conquer podcast, we dive into the world of indie hacking with Maxime Dupré, a Canadian software engineer. Maxime shares his journey, from the initial success of his first indie hacking busin…