#029 Building for Tech B2B with Lukas Hermann

#029 Building for Tech B2B with Lukas Hermann

Author: Tobias Arweiler November 29, 2024 Duration: 1:08:01

In this episode, we're talking to Lukas Hermann, founder of StageTimer - a specialized timer for live events that grew into a successful B2B product. He later expanded with Rundown Studio, bringing comprehensive event planning tools to production teams.

We dive deep into product development strategy, exploring how Lukas grew StageTimer to 10k+ MRR by carefully choosing which features to build and which to reject. He shares his experience with one-time payment models and finding the right pricing strategy for event professionals.

We also get real about the challenges of running a tech company in Germany, from complex business structures to tax implications, and discuss why Lukas turned down a 500k acquisition offer to pursue his bigger vision.

Other topics include building a marketing strategy without aggressive advertising, scaling a B2B product, and Lukas's three-mountain approach to building progressively larger companies.

I thoroughly enjoyed this conversation about building profitable B2B products outside the usual indie hacker space, and I think you will too. Let's jump right in!

___

Lukas Twitter: https://x.com/_lhermann

Stagetimer: https://stagetimer.io/

Rundown Studio: https://rundownstudio.app/


My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
Podcast Episodes
#033 Building a $15K/Month MVP Agency with Janu Lingeswaran [not-audio_url] [/not-audio_url]

Duration: 1:00:35
In this episode, Janu Lingeswaran shares his journey of building Featherflow, an MVP agency that helps entrepreneurs build their software products. After working as a product manager while running his agency on the side,…
#032 Scaling Down to Scale Up with Alex Suzuki [not-audio_url] [/not-audio_url]

Duration: 1:01:43
Alex Suzuki shares his fascinating journey from running a successful agency to becoming a solo developer building Strich.io, a specialized barcode scanning SDK. Unlike many startup stories of scaling up, Alex chose to sc…
#031 The Art of Not Giving Up with Dmytro Krasun [not-audio_url] [/not-audio_url]

Duration: 1:07:10
In this episode, Dmytro Krasun shares his journey of building Screenshot One, an API business that grew from a single $7/month customer to $10K MRR. Dmytro opens up about the challenges of bootstrapping, the importance o…
#30 Selling your startup and buying it back with Steve Ridout [not-audio_url] [/not-audio_url]

Duration: 1:07:41
In this episode, we're talking to Steve Rideout, founder of ReadLang, who turned his own struggle with learning Spanish into a successful language learning product. We dive into his journey of building ReadLang from a si…
#028 Quitting the Traditional Path to 30k MRR with Ali Salah [not-audio_url] [/not-audio_url]

Duration: 56:28
In this episode of the Code and Conquer podcast, Ali Salah discusses his journey of creating Instatus, a service that helps companies communicate outages to their customers. He describes starting with small projects, the…
#027 From 0 to 100k MRR with Marie Martens [not-audio_url] [/not-audio_url]

Duration: 50:33
In this episode of Code & Conquer, Tobias interviews Marie Martens, co-founder of Tally Forms. They discuss the origin story of Tally, the challenges faced by bootstrapped startups, and the strategies they've implemented…
#026 Baking productized services with Alex Szczurek [not-audio_url] [/not-audio_url]

Duration: 1:10:29
Yeah, freelancing's awesome but have you tried creating a productized service?? That's what we're talking about today with our guest Alex Szczurek, one of two founders of baked.design a design studio you can subscribe to…
#025 Quitting the internet with Nathan J. Powell [not-audio_url] [/not-audio_url]

Duration: 1:25:55
In this episode we talk to Nathan J. Powell who built an app, sold it to his cofounder and then went offline for three years. Now he's back and he's got some stories to tell. We'll talk about his time with cofounder Mich…
#024 Launch, Market, Automate with Thomas Sanlis [not-audio_url] [/not-audio_url]

Duration: 55:13
In this episode of the Code & Conquer podcast, I sit down with Thomas Sanlis, a seasoned Indie Hacker with over six years of experience. Thomas shares his journey into indie hacking, discussing his successful projects Un…
#023 Raising your prices with Yossi Segev [not-audio_url] [/not-audio_url]

Duration: 1:16:09
Ever wondered how to crack the SEO code as an indie hacker? In this episode, Tobias sits down with Yossi Zegev, founder of SEO Stuff, an affordable SEO tool designed specifically for indie hackers and bootstrappers. Yoss…