#029 Building for Tech B2B with Lukas Hermann

#029 Building for Tech B2B with Lukas Hermann

Author: Tobias Arweiler November 29, 2024 Duration: 1:08:01

In this episode, we're talking to Lukas Hermann, founder of StageTimer - a specialized timer for live events that grew into a successful B2B product. He later expanded with Rundown Studio, bringing comprehensive event planning tools to production teams.

We dive deep into product development strategy, exploring how Lukas grew StageTimer to 10k+ MRR by carefully choosing which features to build and which to reject. He shares his experience with one-time payment models and finding the right pricing strategy for event professionals.

We also get real about the challenges of running a tech company in Germany, from complex business structures to tax implications, and discuss why Lukas turned down a 500k acquisition offer to pursue his bigger vision.

Other topics include building a marketing strategy without aggressive advertising, scaling a B2B product, and Lukas's three-mountain approach to building progressively larger companies.

I thoroughly enjoyed this conversation about building profitable B2B products outside the usual indie hacker space, and I think you will too. Let's jump right in!

___

Lukas Twitter: https://x.com/_lhermann

Stagetimer: https://stagetimer.io/

Rundown Studio: https://rundownstudio.app/


My own website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://icebearlabs.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

You can find this podcast on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://codeandconquer.fm⁠⁠⁠⁠⁠⁠⁠⁠⁠

Find our product here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.repodcasted.com/


Hosted by Tobias Arweiler, an indie hacker who founded Ice Bear Labs, Code and Conquer-The Indie Hacker Podcast pulls up a chair for candid conversations with founders who build businesses on their own terms. This isn't about Silicon Valley glamour; it's about the real, often messy work of creating something from nothing. Each episode is a deep, one-on-one dialogue that moves beyond theory to focus on the tangible experiences, hard-won wisdom, and actionable insights of a different entrepreneur. You'll hear the specifics-the early days of grinding at $0 monthly recurring revenue, the unexpected hurdles, and the strategic decisions that led to breakthroughs. Tobias guides these discussions with a genuine curiosity, making space for stories that are as much about resilience and personal growth as they are about revenue graphs. For anyone curious about the solitary yet vibrant indie hacker path, this podcast offers a rare blend of practical advice and human perspective, documenting the quiet victories and lessons learned while building a company line by line. Tune in for honest talk about what it actually takes to conquer your own corner of the market.
Author: Language: English Episodes: 35

Code and Conquer - The Indie Hacker Podcast
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