S12 E18: Brooke Hipps, Weekend Will

S12 E18: Brooke Hipps, Weekend Will

Author: Noah Labhart - Startup Founder & CTO May 12, 2026 Duration: 23:59
Brooke Hipps currently lives in Fort Worth, TX but grew up down the road in DeSoto. She is entrepreneur through and through, from the early years of learning from her parents, to starting three businesses of her own, in fashion, construction and estate planning. Outside of tech, she has three kids - one out of college and 2 still in college. Brooke is an outdoorsy person, enjoying spending time in nature, hiking, camping and playing a round of golf every now and again. Recently, Brooke's sister passed away. Obviously, this was a difficult moment for her and her family, but what made it more difficult was that her sister didn't have a will. Brooke started asking the question "why bit?", and exploring building something to help Texan's with writing a love letter to your surviving loved ones. This is the creation story of Weekend Will. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Behind every successful software product is a story, often untold, about the pivotal choices and challenges that shaped its journey. Code Story: Insights from Startup Tech Leaders brings those narratives to the forefront, hosted by Noah Labhart, a startup founder and CTO who understands the terrain. This podcast moves beyond theory to focus on the real-world experiences of SaaS founders, engineers, and product leaders. You'll hear firsthand accounts of building an initial MVP, the grind of securing those crucial first customers, and the delicate process of finding true product-market fit. Conversations delve into the technical and strategic crossroads that define early growth, from foundational engineering decisions and pricing experiments to the unforeseen infrastructure bottlenecks that emerge when scaling accelerates. It’s a resource for technical founders in the trenches, offering practical insights into navigating the complexities of building, launching, and growing a software business. Each episode of this podcast serves as a candid case study, revealing the lessons learned behind the code.
Author: Language: en-us Episodes: 100

Code Story: Insights from Startup Tech Leaders
Podcast Episodes
S11 E17: Jens Neuse, Wundergraph [not-audio_url] [/not-audio_url]

Duration: 32:59
Jens Neuse grew up in Germany, originally planning to be a carpenter. In his 2nd year as an apprentice, he was in a motorcycle wreck that thrust him into a process of surgery and healing. Eventually, he decided he wouldn…
S11 Bonus: Simon Ritter, Azul [not-audio_url] [/not-audio_url]

Duration: 31:09
Simon Ritter has been in the IT industry for 40 years. He went from university to work on Unix in the early days, employed by AT&T and programming in the C language. In 1996, he switched gears to join Sun Microsystems, p…
S11 E16: Adam Cohen, Weave [not-audio_url] [/not-audio_url]

Duration: 16:36
Adam Cohen grew up in Toronto, in North York. He showed early signs of entrepreneurship by putting his lemonade stand on a wagon, and taking it door to door - or hustling his friends to buy souvenirs on a school field tr…
S11 Bonus: Alan Fisher, KinetiX at Wabtec Corporation [not-audio_url] [/not-audio_url]

Duration: 31:20
Alan Fisher started his career as a computer programmer. Early on, he was hired by the 1st or 2nd largest freight railroad in the world, Union Pacific. He describes their technology group as having a punk rock spirit, le…
S11 E15: Derek Ting, TextNow [not-audio_url] [/not-audio_url]

Duration: 23:07
Derek Ting grew up in Canada-land, enjoying all the things of the area but especially hockey. He mentioned he has a bit of ADD, which made it hard for him to make it through a chapter in school. Nowadays, he has 2 kids.…
S11 Bonus: Dr. Alex Kihm, POMA AI [not-audio_url] [/not-audio_url]

Duration: 24:42
Alex Kihm just turned 40, and has been into computers for 36 years. He was given his first hand me down computer at the age of 4 by his parents, and also grew up with lego bricks and building things. He is an engineer by…
What Founders Need to Know - with Dan Eyman of Meld Valuation [not-audio_url] [/not-audio_url]

Duration: 24:31
Today, I'm talking with Dan Eyman, the Managing Director at Meld Valuation, specializing in independent, audit ready valuations for VC backed startups and VC firms. He is an expert in the valuation of complex instruments…
S11 E14: Avi Perez, Pyramid Analytics [not-audio_url] [/not-audio_url]

Duration: 32:27
Avi Perez has been in the data and analytics space for more than 25 years. He began his career in banking and finance in Australia, but quickly grew tired of crunching numbers for the big wigs, wanting to find a better w…
S11 Bonus: Goutham (Gou) Rao, Neubird [not-audio_url] [/not-audio_url]

Duration: 29:48
Goutham Rao grew up in Brooklyn, a nerd all his life. Back in the day, his Dad bought him a Commodore 64, from which he started to learn to write code in BASIC. Eventually, he attended the University of Pennsylvania to g…