S12 E18: Brooke Hipps, Weekend Will

S12 E18: Brooke Hipps, Weekend Will

Author: Noah Labhart - Startup Founder & CTO May 12, 2026 Duration: 23:59
Brooke Hipps currently lives in Fort Worth, TX but grew up down the road in DeSoto. She is entrepreneur through and through, from the early years of learning from her parents, to starting three businesses of her own, in fashion, construction and estate planning. Outside of tech, she has three kids - one out of college and 2 still in college. Brooke is an outdoorsy person, enjoying spending time in nature, hiking, camping and playing a round of golf every now and again. Recently, Brooke's sister passed away. Obviously, this was a difficult moment for her and her family, but what made it more difficult was that her sister didn't have a will. Brooke started asking the question "why bit?", and exploring building something to help Texan's with writing a love letter to your surviving loved ones. This is the creation story of Weekend Will. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Behind every successful software product is a story, often untold, about the pivotal choices and challenges that shaped its journey. Code Story: Insights from Startup Tech Leaders brings those narratives to the forefront, hosted by Noah Labhart, a startup founder and CTO who understands the terrain. This podcast moves beyond theory to focus on the real-world experiences of SaaS founders, engineers, and product leaders. You'll hear firsthand accounts of building an initial MVP, the grind of securing those crucial first customers, and the delicate process of finding true product-market fit. Conversations delve into the technical and strategic crossroads that define early growth, from foundational engineering decisions and pricing experiments to the unforeseen infrastructure bottlenecks that emerge when scaling accelerates. It’s a resource for technical founders in the trenches, offering practical insights into navigating the complexities of building, launching, and growing a software business. Each episode of this podcast serves as a candid case study, revealing the lessons learned behind the code.
Author: Language: en-us Episodes: 100

Code Story: Insights from Startup Tech Leaders
Podcast Episodes
S11 Bonus: Praveen Ghanta, Fraction & DevHawk [not-audio_url] [/not-audio_url]

Duration: 37:08
Praveen Ghanta recently turned 47 and started to look at the things he wanted to do - but potentially couldn't do in the future. He's married with 3 teenage kids, and has been into running for quite some time. So much so…
S11 E25: Chris Wallis, Intruder [not-audio_url] [/not-audio_url]

Duration: 20:23
Chris Wallis lives in London, and grew up on a farm in the UK. He was the kid running around the countryside climbing trees - until his parents bought a computer when he was 15. Past that point, he didn't leave the house…
S11 Bonus: Erez Druk, Freed [not-audio_url] [/not-audio_url]

Duration: 23:56
Erez Druk grew up in Israel, but has been in the Bay Area for many years. He has a common theme in his life of obsessing over his current thing. In the 4th grade it was the saxophone, and later on it was being Israel's b…
S11 E24: Mrinal Wadhwa, Autonomy S11 [not-audio_url] [/not-audio_url]

Duration: 30:50
Mrinal Wadhwa grew up in India with a Dad in the Armed Forces, so he moved around a lot. His mother was a teacher for 40+ years, and greatly influenced his love for teaching. In addition to this, he grew up loving to bui…
S11 Bonus: Shamba Chowdhury, DeForge [not-audio_url] [/not-audio_url]

Duration: 22:08
Shamba Chowdhury got his first computer at an early age. He was the kid that explored every button and every setting, trying to figure out how it all worked. His curiosity exploded when he was 15 and the internet came ar…
S11 E23: Dr. Zohar Bronfman, Pecan AI [not-audio_url] [/not-audio_url]

Duration: 27:06
Zohar Bronfman spends most of his time in Tel Aviv, Israel these days. He has a focused academic background, specifically in philosophy and neuroscience. He was always intrigued by the question - how do we know what we k…