Onairium
Radio Live - Podcasts - Communication Breakdown - Now What?

Now What?


Author: OCR November 8, 2024 Duration: 32:25
Podcast episode
Now What?
Communication Breakdown

NewsBusinessManagementMarketing
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the implications of Trump's victory in the 2024 presidential election on corporate communication strategies. They analyze the contrasting responses from corporations compared to the 2016 election, highlighting a significant silence from many companies. The conversation delves into the importance of articulating corporate values, preparing for potential fallout from divisive policies, and the need for proactive communication strategies. Craig and Steve emphasize the risks of appearing indifferent and the necessity for companies to adopt a campaign mentality in their communications.

Takeaways
  • Trump's victory marks a significant shift in American politics.
  • Corporate responses to elections can vary greatly over time.
  • Silence from corporations can be interpreted as indifference.
  • Companies should clearly articulate their values to employees.
  • Navigating employee sentiments is crucial during political transitions.
  • Proactive communication can mitigate potential fallout from policies.
  • Companies need to prepare for unpredictable political landscapes.
  • A campaign mentality can enhance corporate communication effectiveness.
  • Exit strategies are essential for companies taking strong stances.
  • Understanding the optics of corporate communication is vital.

Companies Mentioned
  • Axios
  • Amazon
  • Microsoft
  • Pepsi
  • Johnson & Johnson
  • Starbucks
  • Google

Topics Mentioned
Trump, corporate communication, employee sentiment, corporate values, 2024 election, PR strategies, corporate silence, political engagement, crisis management

Chapters
00:00 Introduction to Communication Breakdown
00:54 Trump's Victory and Corporate Reactions
03:48 Comparing Corporate Responses: 2016 vs 2024
06:04 The Silence of Corporations09:01 Navigating Employee Sentiments
12:49 The Role of Corporate Values
15:09 Preparing for Potential Fallout
18:57 Proactive Communication Strategies
22:16 The Risk of Indifference
26:23 Campaign Mentality in Corporate Communication
31:41 Conclusion and Future Outlook

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at podcast@ocrnetwork.com

More episodes

Duration: 29:33
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll analyze two very different communications moments playing out in public view. First, they examine a viral Instagram video featuring McDonald’s C…

Duration: 29:20
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll break down two parallel realities corporate communicators now have to manage at once. First, they analyze how the White House communicated the o…

Duration: 23:11
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll unpack the Supreme Court’s 6–3 ruling that last year’s emergency tariffs were illegally imposed, throwing $175 billion in collected duties into…

Duration: 28:34
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine a Bloomberg column arguing that America’s most powerful CEOs have gone conspicuously quiet in the Trump era. They unpack the idea of a “…

Duration: 27:40
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine three threads that dominated the week: U.S. Olympic athletes speaking on America while competing in Milan, the privacy backlash to Ring’…

Duration: 30:45
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two very different reputation tests playing out on a global stage. First, they unpack why the NFL’s handling of Bad Bunny’s Super…

Duration: 34:11
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll return to the topic of Minnesota to examine how corporate leaders responded after the killing of protester Alex Preti during federal immigration…

Duration: 30:51
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two very different European stages where reputation, power, and communication collide. First, they unpack Davos 2026 and what the…

Duration: 27:46
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two very different corporate communication challenges playing out in real time. First, they break down how Target is being pulled…

Duration: 28:25
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine two stories where companies get assigned roles before they choose them. First, they look at U.S. oil companies caught in the wake…

Duration: 27:58
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll unpack how companies navigated a volatile year under Trump’s return to power — chasing access, dodging landmines, and managing the optics. From…

Duration: 34:05
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine the fallout from a rare, high-access Vanity Fair profile of White House Chief of Staff Susie Wiles. What looked like unprecedented…

Duration: 24:14
In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine Elon Musk’s return to the podcast circuit amid reports of a possible SpaceX IPO. They question whether Musk’s more restrained medi…

Duration: 26:05
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two distinct communication strategies playing out in the same political environment. First, they look at Costco’s decision to sue the Tr…

Duration: 34:25
In this episode of Communication Breakdown, Steve Dowling and Craig Carroll serve up their second annual Thanksgiving roundup of the year’s biggest corporate comms stories. They revisit three defining moments: the tariff…

12345»
Logo
Select station
—
VOL