Episode #212: Craig Swanson

Episode #212: Craig Swanson

Author: Abby Glassenberg March 7, 2022 Duration: 59:53

On today's episode of the Craft Industry Alliance podcast, we're talking about online learning with my guest Craig Swanson.

At the age of 18, Craig founded Swanson Tech Support and worked as a tech consultant for 6 years before founding CreativeTechs which lead to over a million dollars in sales.

Soon after Craig co-founded the creative online learning platform CreativeLive, an idea that was birthed from a failed video training program for his IT business. CreativeLive would grow from a small start-up team to 70+ employees offering workshops with top industry leaders like Tim Ferriss and Brené Brown.

Now Craig partners with creators, educators, and influencers by providing the missing piece that they need to get to the next stage of their business and is helping build $1 million dollar businesses one step at a time.

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This episode is sponsored by Divine Social. Divine Social is a marketing agency that helps eCommerce stores who sell to makers, creators, crafters, artists & DIY enthusiasts.  They are behind some of the biggest brands in the creative industry, responsible for strategies to move your online traffic from prospects to buyers to raving fans. The team at Divine Social is offering a customized review of your shop to help you uncover what’s keeping you from selling more. Go to divinesocial.com/cia for more details. 

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.


Abby Glassenberg hosts Craft Industry Alliance, a space where the practical realities of running a creative business meet the deep personal satisfaction of making things by hand. This isn't just about inspiration; it's a grounded conversation for anyone who has turned a craft into a career or dreams of doing so. Each episode feels like a candid chat with a fellow maker, where Abby and her guests pull back the curtain on their processes, discuss the tools and materials they truly rely on, and navigate the unique challenges of entrepreneurship in the creative sphere. You'll hear specific, actionable recommendations-from sourcing sustainable materials and mastering a new technique to marketing your work and managing a studio's finances. The discussions are rooted in the real world, covering everything from the joys of the creative process to the logistics of wholesale trade shows and online sales. Tune into this podcast for an honest blend of education and community, designed to support your journey whether you're knitting, painting, pottery throwing, or designing textiles. It’s a resource that acknowledges creativity as both a passion and a profession, offering the kind of nuanced advice you’d normally only get from a trusted mentor within the tight-knit world of crafts.
Author: Language: English Episodes: 332

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