Episode #235: Cheryl Ham

Episode #235: Cheryl Ham

Author: Abby Glassenberg March 6, 2023 Duration: 1:11:45

On today's episode of the Craft Industry Alliance podcast, we're talking about creating a subscription box with Cheryl Ham.

Cheryl Ham is a self-taught knitter who learned the craft with a bit of help from YouTube and a pair of her mother’s long-forgotten and slightly bent, size 9 needles. Cheryl is also the owner of Hypnotic Yarn, which came to life in 2017 after discovering the existence of hand-dyed yarn while watching knitting podcasts. Later, Cheryl founded Yarnable, a monthly hand-dyed yarn subscription that encourages self-care through the joy of knitting. When she's not playing with color in her Southern New Hampshire studio, Cheryl can be found snuggling with her two Chihuahuas. 

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This episode is sponsored by Search Press.

For over 50 years, Search Press has delighted crafters with books on knitting, crochet, sewing, quilting, fiber crafts, painting, and drawing. If you want to try a new craft or improve your skills, Search Press has detailed instruction books for you. If you would like to learn more about selling Search Press books in your store or on your website, check out our website searchpressusa.com.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.


Abby Glassenberg hosts Craft Industry Alliance, a space where the practical realities of running a creative business meet the deep personal satisfaction of making things by hand. This isn't just about inspiration; it's a grounded conversation for anyone who has turned a craft into a career or dreams of doing so. Each episode feels like a candid chat with a fellow maker, where Abby and her guests pull back the curtain on their processes, discuss the tools and materials they truly rely on, and navigate the unique challenges of entrepreneurship in the creative sphere. You'll hear specific, actionable recommendations-from sourcing sustainable materials and mastering a new technique to marketing your work and managing a studio's finances. The discussions are rooted in the real world, covering everything from the joys of the creative process to the logistics of wholesale trade shows and online sales. Tune into this podcast for an honest blend of education and community, designed to support your journey whether you're knitting, painting, pottery throwing, or designing textiles. It’s a resource that acknowledges creativity as both a passion and a profession, offering the kind of nuanced advice you’d normally only get from a trusted mentor within the tight-knit world of crafts.
Author: Language: English Episodes: 332

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