Back to Business Basics: Answering Your Most Common Questions for Growth & Success

Back to Business Basics: Answering Your Most Common Questions for Growth & Success

Author: Elizabeth Chappell March 14, 2025 Duration: 29:58

Have business questions? You're not alone! In this episode, I'm sharing the most essential business tips that will help you streamline, grow, and succeed.

Top Business Tips Covered in This Episode:

Solve a problem – The foundation of a successful business starts with identifying and addressing a real need.
Focus on ONE product – Selling multiple things at once can be overwhelming. Start with one strong offer.
Create quality content that captures interest – I'll share strategies on how to create content that truly engages your audience.
Build an email list – Social media is great, but you need to bring your audience off the platform and into your own space.

No matter what stage of business you're in, it's always a good idea to pause, evaluate, and ensure you're focusing your time and energy where it makes the biggest impact.

Links & Resources Mentioned:

📩 FloDesk – My go-to email marketing platform! Use code QUILTERSCANDY to save 50% off your first year.

👉 Don't forget to subscribe and leave a review for the Craft to Career Podcast! Your feedback helps more entrepreneurs like you grow their dream business.

Got a business question? Email me at hello@quilterscandy.com—I'd love to hear from you!


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
Podcast Episodes
178. The Inner Voices Holding You Back and How to Overcome Them [not-audio_url] [/not-audio_url]

Duration: 26:35
In this insightful episode, Elizabeth Chappell shares the invaluable lessons she learned from her business coach, Lindsey White. These life-changing concepts, inspired by Shirzad Chamine's Positive Intelligence, reveal h…
177. Running a Business with Depression [not-audio_url] [/not-audio_url]

Duration: 31:51
Running a business is no easy task, but when you add depression into the mix, it can feel overwhelming. In this episode of the Craft to Career Podcast, I open up about my personal journey as an entrepreneur living with d…
174.  Thinking of Hosting a Live Event? Lessons I've Learned. [not-audio_url] [/not-audio_url]

Duration: 31:53
Have you ever thought about hosting a live event for your business? In this episode, Elizabeth Chappell reflects on her experiences organizing live events, sharing the valuable lessons she's learned along the way. From p…
173. Unlocking Your Why: A Conversation with Chantell Hammond [not-audio_url] [/not-audio_url]

Duration: 46:40
In episode 172 of the From Craft to Career Podcast, Elizabeth Chappell sits down with Chantell Hammond, founder of Strategy Square and a passionate business and marketing coach. Chantell's journey began with the challeng…
172. Hosting a Summit with Mary Davis [not-audio_url] [/not-audio_url]

Duration: 34:54
In episode 171 of the From Craft to Career Podcast, Elizabeth Chappell chats with Mary Davis of Mary Go Round Quilts about her inspiring journey of hosting a summit. Mary opens up about the process, challenges, and rewar…
169. Taking the Fear and Emotion Out of Money with Danielle Hayden [not-audio_url] [/not-audio_url]

Duration: 43:10
In episode 168 of the Craft to Career Podcast, Elizabeth Chappell sits down with Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, Inc., a bookkeeping and accounting firm dedicated to helping six-figure (and b…