Back to Business Basics: Answering Your Most Common Questions for Growth & Success

Back to Business Basics: Answering Your Most Common Questions for Growth & Success

Author: Elizabeth Chappell March 14, 2025 Duration: 29:58

Have business questions? You're not alone! In this episode, I'm sharing the most essential business tips that will help you streamline, grow, and succeed.

Top Business Tips Covered in This Episode:

Solve a problem – The foundation of a successful business starts with identifying and addressing a real need.
Focus on ONE product – Selling multiple things at once can be overwhelming. Start with one strong offer.
Create quality content that captures interest – I'll share strategies on how to create content that truly engages your audience.
Build an email list – Social media is great, but you need to bring your audience off the platform and into your own space.

No matter what stage of business you're in, it's always a good idea to pause, evaluate, and ensure you're focusing your time and energy where it makes the biggest impact.

Links & Resources Mentioned:

📩 FloDesk – My go-to email marketing platform! Use code QUILTERSCANDY to save 50% off your first year.

👉 Don't forget to subscribe and leave a review for the Craft to Career Podcast! Your feedback helps more entrepreneurs like you grow their dream business.

Got a business question? Email me at hello@quilterscandy.com—I'd love to hear from you!


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
Podcast Episodes
From Hobby to Industry Leader: Kimberly Jolly of Fat Quarter Shop [not-audio_url] [/not-audio_url]

Duration: 53:07
In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world. Kimberly shares her…
How Thimtec Turned an Idea Into a Thriving Quilting Product Business [not-audio_url] [/not-audio_url]

Duration: 49:48
Meet Jessica and Aiden, the creative duo and owners of Thimtec, a company that's redefining how quilters protect their fingers! Thimtec's signature fabric thimble has quickly gained attention in the quilting world for it…
How to Make Business Friends (and Why It Matters More Than You Think) [not-audio_url] [/not-audio_url]

Duration: 31:59
✨ Episode Summary: I'm diving into a topic that's close to my heart and essential for long-term success: how to make business friends. We often hear about marketing strategies and growth plans—but what about the relation…
Teach What You Love: How to Teach Quilting with Shannon Brinkley [not-audio_url] [/not-audio_url]

Duration: 43:09
Do you love quilting and dream of teaching others—but feel unsure about where to start or whether you're even qualified? You're not alone, and today's guest is here to guide you through it all! In this episode, I'm joine…
From DIY to Sold Out: How Monique Rapier Built a Viral Haircare Brand [not-audio_url] [/not-audio_url]

Duration: 40:16
What started as a college assignment turned into a viral business success. In this episode, I sit down with Monique Rapier of MMR Beauty, the powerhouse behind a hair oil brand that keeps selling out—again and again. Aft…