How Muppins Emporium Became a "Must-Visit" Quilt Shop in Paducah

How Muppins Emporium Became a "Must-Visit" Quilt Shop in Paducah

Author: Elizabeth Chappell March 6, 2026 Duration: 1:11:14

When I asked, "Which quilt shop owners do you want to hear from?" Cheryl Sleboda's name was at the top of the list—and after this conversation, you'll understand why.

Cheryl is the owner of Muppins Emporium in Paducah, Kentucky, and she's built a brick-and-mortar shop that stands out in a crowded industry.

In this episode, Cheryl shares the origin story of her shop, the fascinating history of the building it's in, and how she's used that history to create a memorable brand experience.

We also dig into the business side: how she thinks about marketing, narrowing a niche, choosing fabrics and products, and what to consider when buying inventory so it actually sells. If you've ever wondered what it takes to run a successful quilt shop, this is a must-listen.

What You'll Learn in This Episode

  • How Cheryl got started and why she chose to open a quilt shop in Paducah

  • How the history of her building became part of her brand story

  • Why "narrowing your niche" can be a growth strategy (not a limitation)

  • How Cheryl thinks about marketing and standing out to the quilting community

  • Behind-the-scenes inventory decisions: fabric selection, product mix, and what sells

  • What makes a brick-and-mortar shop worth traveling for


Links & Resources


Listen If You're…

  • Dreaming of owning a quilt shop (or already running one)

  • Curious how destination quilt shops are built

  • Wanting real talk on marketing + niche + inventory decisions

  • Looking for ideas to create an unforgettable customer experience


Call to Action

If you enjoyed this episode, take a screenshot, share it on Instagram, and tag me @quilters_candy, and don't forget to tag @muppinsemporium so Cheryl can see!


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
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