Mentoring Quilt Pattern Designers & Going Viral on Instagram with Maggie Reno of Snug and Stitch

Mentoring Quilt Pattern Designers & Going Viral on Instagram with Maggie Reno of Snug and Stitch

Author: Elizabeth Chappell August 13, 2025 Duration: 55:21

Discover how to mentor new quilt pattern designers, run a Halloween-themed sew-along, and navigate going viral on Instagram. Featuring Maggie Reno of Snug and Stitch on the Craft to Career podcast.

In this episode of the Craft to Career podcast, Elizabeth Chappell of Quilters Candy interviews Maggie Reno of Snug and Stitch, an experienced quilt pattern designer and mentor. Maggie, along with Michelle Corless of Compass and Wildflower, has led a group of alumni from the Quilt Pattern Writing Course in creating the Nocturnal Soul Stitchery Sew Along — a collaborative, Halloween-themed event for quilters.

Maggie shares valuable insights on:

  • Mentoring new quilt pattern designers and helping them confidently bring their first patterns to market

  • Choosing collaborators for creative projects (and why it's never an easy decision!)

  • The unique challenges and joys of running a themed sew-along from concept to completion

  • Going viral on Instagram — the unexpected benefits, hidden challenges, and strategies for sustainable growth

Whether you're a quilt pattern writer, a quilting enthusiast, or someone interested in growing your creative business online, this episode offers practical tips and inspiration from someone who's been there.

Links & Resources Mentioned:


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
Podcast Episodes
From Hobby to Industry Leader: Kimberly Jolly of Fat Quarter Shop [not-audio_url] [/not-audio_url]

Duration: 53:07
In this inspiring episode of the Craft to Career podcast, Elizabeth Chappell chats with Kimberly Jolly, founder and CEO of Fat Quarter Shop, one of the most recognized quilting retailers in the world. Kimberly shares her…
How Thimtec Turned an Idea Into a Thriving Quilting Product Business [not-audio_url] [/not-audio_url]

Duration: 49:48
Meet Jessica and Aiden, the creative duo and owners of Thimtec, a company that's redefining how quilters protect their fingers! Thimtec's signature fabric thimble has quickly gained attention in the quilting world for it…
How to Make Business Friends (and Why It Matters More Than You Think) [not-audio_url] [/not-audio_url]

Duration: 31:59
✨ Episode Summary: I'm diving into a topic that's close to my heart and essential for long-term success: how to make business friends. We often hear about marketing strategies and growth plans—but what about the relation…
Teach What You Love: How to Teach Quilting with Shannon Brinkley [not-audio_url] [/not-audio_url]

Duration: 43:09
Do you love quilting and dream of teaching others—but feel unsure about where to start or whether you're even qualified? You're not alone, and today's guest is here to guide you through it all! In this episode, I'm joine…
From DIY to Sold Out: How Monique Rapier Built a Viral Haircare Brand [not-audio_url] [/not-audio_url]

Duration: 40:16
What started as a college assignment turned into a viral business success. In this episode, I sit down with Monique Rapier of MMR Beauty, the powerhouse behind a hair oil brand that keeps selling out—again and again. Aft…