Mentoring Quilt Pattern Designers & Going Viral on Instagram with Maggie Reno of Snug and Stitch

Mentoring Quilt Pattern Designers & Going Viral on Instagram with Maggie Reno of Snug and Stitch

Author: Elizabeth Chappell August 13, 2025 Duration: 55:21

Discover how to mentor new quilt pattern designers, run a Halloween-themed sew-along, and navigate going viral on Instagram. Featuring Maggie Reno of Snug and Stitch on the Craft to Career podcast.

In this episode of the Craft to Career podcast, Elizabeth Chappell of Quilters Candy interviews Maggie Reno of Snug and Stitch, an experienced quilt pattern designer and mentor. Maggie, along with Michelle Corless of Compass and Wildflower, has led a group of alumni from the Quilt Pattern Writing Course in creating the Nocturnal Soul Stitchery Sew Along — a collaborative, Halloween-themed event for quilters.

Maggie shares valuable insights on:

  • Mentoring new quilt pattern designers and helping them confidently bring their first patterns to market

  • Choosing collaborators for creative projects (and why it's never an easy decision!)

  • The unique challenges and joys of running a themed sew-along from concept to completion

  • Going viral on Instagram — the unexpected benefits, hidden challenges, and strategies for sustainable growth

Whether you're a quilt pattern writer, a quilting enthusiast, or someone interested in growing your creative business online, this episode offers practical tips and inspiration from someone who's been there.

Links & Resources Mentioned:


Elizabeth Chappell hosts Craft to Career, a space for makers who feel that persistent pull to build something more from their creative work. It’s for the person at their kitchen table, surrounded by their craft, wondering how to bridge the gap between a passionate hobby and a sustainable livelihood. Each episode tackles the real, often unglamorous, questions that arise when you decide to take that leap. You’ll hear practical conversations about defining your niche, setting prices that respect your time, and navigating the complexities of marketing without losing your authentic voice. The focus extends beyond just sales, exploring how to structure your days, maintain creative energy, and build a community around your work, particularly through platforms like Instagram. This podcast operates on the belief that success is a personal definition, not a one-size-fits-all destination. It’s about translating the skill in your hands into a viable, fulfilling path, offering both tactical advice and the necessary encouragement for the journey. Tune in for honest discussions that replace vague inspiration with actionable steps, all aimed at helping you answer that foundational question for yourself.
Author: Language: English Episodes: 100

Craft to Career
Podcast Episodes
158. Giving up on Instagram? Think again! With Nicole Burke [not-audio_url] [/not-audio_url]

Duration: 47:38
Are you tired of playing the Instagram algorithm game, feeling stuck with lower engagement and no growth? You're not alone! But let me reassure you—Instagram is still a powerful tool for business owners, and it can absol…
155. Unlocking the Secrets of Success with Joe Hudson [not-audio_url] [/not-audio_url]

Duration: 59:44
Joe Hudson, owner of Art of Accomplishment, has worked with top CEOs, successful business owners, and high-performing teams throughout his career. With a background as a venture capitalist, Joe has gained unique insights…
153. Coaching Call with Alexis Galloway: Adding a New Course [not-audio_url] [/not-audio_url]

Duration: 57:44
In this coaching call, Alexis Galloway, a successful businesswoman and expert in teaching embroidery, shares her journey and vision for scaling her business. Already well-versed in business skills, Alexis is now ready to…
151. Creative Business Coaching Call with Ellene of Brave Nouvelle [not-audio_url] [/not-audio_url]

Duration: 1:02:51
Ellene, the creative mind behind Brave Nouvelle, has made a seamless transition from art teacher to creative business owner. With years of experience teaching various forms of art, she recently channeled her passion for…