Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Author: BLISTER December 10, 2025 Duration: 56:10

Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line that has come to define quality N/A wine. 

We Want to Hear from You!

Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.

RELATED LINKS:

SennzaFinne

Blister Craft Collective

Become a BLISTER+ Member

Noughty Wine

BLISTER NEWSLETTER:

Get It & Our Weekly Gear Giveaways

TOPICS & TIMES:

A Brief History of Noughty Wine (3:54)

Champagne (11:12)

The difference Between European & American Drinking Culture(14:52)

Defining NA Wine (20:35)

Reds (25:03)

Challenges Making Sparkling White (34:57)

NA State of the Union (35:46)

Being the OG Brand Everyone is Chasing (42:13)

New Products (47:00)

Hard Work Pays Off (50:33)

SEE OUR OTHER PODCASTS:

Blister Cinematic

Bikes & Big Ideas

GEAR:30

Blister Podcast


Hosted on Acast. See acast.com/privacy for more information.


There's a particular kind of conversation that happens when someone has dedicated their life to making something tangible, driven by obsession over details most of us overlook. CRAFTED, from BLISTER, is built on those conversations. Each episode moves beyond a simple product review to explore the entire ecosystem of creation, whether the subject is a meticulously roasted coffee, a complex whiskey, a precision timepiece, or a bold new wine. You'll hear directly from the individuals who define these fields-brewers, distillers, founders, and artisans who started their ventures not because it was easy, but because they couldn't imagine doing anything else. This podcast digs into the raw materials, the failed experiments, the business risks taken on a principle, and the quiet triumphs that happen long before a product reaches a shelf. It’s about the philosophy embedded in the process as much as the technical skill. Tuning in feels less like listening to an interview and more like pulling up a stool in a workshop or a tasting room, offering an intimate look at the patience, setbacks, and unwavering standards that transform a simple idea into a crafted object. The stories are specific, but the themes of creativity, resilience, and entrepreneurial spirit are universal, connecting anyone who appreciates the depth behind a well-made thing.
Author: Language: English Episodes: 109

CRAFTED
Podcast Episodes
The Alchemist co-founder & brewer, John Kimmich (Part 2) [not-audio_url] [/not-audio_url]

Duration: 30:53
With Heady Topper, John Kimmich created one of the most sought-after craft beers in the world, and effectively created the profile of the modern IPA. In Part 2 of our conversation, we dive into the evolution of Heady Top…
The Alchemist co-founder & brewer, John Kimmich (Part 1) [not-audio_url] [/not-audio_url]

Duration: 1:22:51
With Heady Topper, John Kimmich created one of the most sought-after beers in the world, and effectively created the profile of the modern IPA. In Part 1 of this tour-de-force of a conversation, we talk to John about his…
John Fellows: Artist, Illustrator, & Graphic Designer [not-audio_url] [/not-audio_url]

Duration: 1:04:01
Today we are talking with John Fellows, one of our favorite artists, whose signature style can be found across the outdoor industry. We discuss John’s background in art; the business of art & graphic design; the developm…
What is Natural Wine? Danielle & Katie Nichols of CORK, Stowe, VT [not-audio_url] [/not-audio_url]

Duration: 1:04:12
What is “Natural Wine”? Is it the same as organic wine, or raw wine? For answers, we talk with Danielle and Katie Nichols, the two amazing sisters behind CORK Restaurant & Natural Wine Shop. Danielle and Katie provide a…
The Origins & Ethos of Offset Bier, Park City, Utah [not-audio_url] [/not-audio_url]

Duration: 1:33:44
Offset Bier has quickly established itself as the best brewery in Park City, and one of the very best in the state, making it a must-stop for any true beer aficionado. But Offset is also establishing itself as a communit…
A Very Deep Dive on Coffee w/ Sam Higby of First Ascent [not-audio_url] [/not-audio_url]

Duration: 1:17:40
First Ascent Coffee Roasters might be best known for their instant coffee. So in this conversation, FA owner and partner and coffee roaster, Sam Higby discusses the difference between very good and very bad instant coffe…
Introducing: CRAFTED [not-audio_url] [/not-audio_url]

Duration: 1:26
CRAFTED explores how things get made, and does so with the remarkable people that insist on making things well. Hosted on Acast. See acast.com/privacy for more information.