Disney vs. the Battle of the Bobs

Disney vs. the Battle of the Bobs

Author: Bloomberg and iHeartPodcasts January 24, 2023 Duration: 44:04

Imagine you’re Bob Iger. You relinquish Disney’s CEO suite in 2020 with a sterling legacy intact. Smart, game-changing acquisitions. A good culture. Steady, imaginative leadership. Soaring profits and a jumbo stock price. And a sort of bet-the-ranch move into streaming that puts profit-making aside in favor of reinventing the entertainment platform your business rests upon. All is going swimmingly when you turn things over to your successor, Bob Chapek. You title your autobiography “The Ride of a Lifetime.” What a way to go. Then, boom. Covid lockdowns hit just weeks after you step down. Disney’s business sputters. Chapek alienates your team and the board. And that streaming bet unravels. What do you do? You roll back in as CEO less than three years after you left the company. Chapek is pushed out. How often does something like that happen? Like, never. Even Steve Jobs waited 11 years to make his roundtrip as Apple’s CEO.

There are lots of collisions to sort out here. That’s why I rang up my pal at Bloomberg Opinion, Beth Kowitt. Beth’s a veteran business writer and she spends a lot of time thinking about the mysteries of corporate America. 

See omnystudio.com/listener for privacy information.


Tim O'Brien, a senior executive editor at Bloomberg Opinion, hosts this weekly Crash Course from Bloomberg and iHeartPodcasts. Instead of observing from the sidelines, each episode places you directly inside the high-stakes environments where major disruptions in business and society actually unfold. The narrative-driven podcast examines what happens when powerful forces-like raw ambition and innovative thinking-meet immovable objects like entrenched competition and institutional power. These collisions aren't abstract; they happen in the very real worlds of Wall Street trading floors, Main Street small businesses, Hollywood studios, and the corridors of Washington, D.C. By dissecting these pivotal moments, the series uncovers the practical, often surprising lessons that emerge from the chaos. It’s a deep dive into the mechanics of change, offering clarity on how today’s upheavals shape tomorrow’s landscape. You’ll hear detailed stories and analysis that go beyond the headlines to explain the why and how behind the news, making complex power struggles accessible and compelling.
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