#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz

#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz

Author: Jay Clouse October 21, 2025 Duration: 55:01
In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have. Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing. Learn more about Amanda Order Toxic Grit Amanda's Instagram / Twitter / LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Amanda's Inspiring Journey & Book 04:35 Embracing Multifaceted Female Identity 06:30 Rediscovering Authentic Self Needs 11:34 Seeking Validation as a Creator 13:29 Life's a Game Newsletter Launch 18:06 Building a Brand for Publishing 22:39 Industry Feedback and Benchmarks 25:12 First Book Needn't Be Best 29:05 Self-Understanding and Growth Process 31:37 Authenticity and Emotional Maturity 37:00 Authenticity and Creative Energy 40:34 Transitioning to Intimacy Mode 42:57 Mastering Co-Parenting Early 45:23 Trusting Publisher's Title Process 49:05 Focus, Strategy, Connection *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2) *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📹 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

For anyone trying to build something meaningful online, the sheer volume of advice can be paralyzing. Creator Science cuts through that noise with a focus on what’s proven, not just popular. Host Jay Clouse sits down with a different builder each week-think James Clear, Ali Abdaal, Tim Urban, or Codie Sanchez-for a conversation that feels less like an interview and more like a practical workshop. They dig into the specific systems, experiments, and mental models that have driven real growth in their businesses. You won’t just hear inspirational stories; you’ll get a behind-the-scenes look at the iteration and observation that actually moves the needle. This isn't about quick hacks. It's about developing a sustainable, evidence-backed approach to creative work, which is why this podcast has become a trusted resource for so many. Each episode is built to give you a tangible strategy or framework you can test, making the weekly listen a consistent source of actionable insight for your own path as a creator.
Author: Language: en-us Episodes: 50

Creator Science with Jay Clouse
Podcast Episodes
#284: I helped a YouTuber design his membership [not-audio_url] [/not-audio_url]

Duration: 43:16
Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France. Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing…
#283: I’m launching my new offer TODAY! [not-audio_url] [/not-audio_url]

Duration: 18:35
Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years). Program Dates: December 4, 2025 — December 29,…
#278: How I’m Approaching The Rest of 2025 (Behind The Scenes) [not-audio_url] [/not-audio_url]

Duration: 44:09
Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because…
#277: The best and worst income streams for creators (ranked) [not-audio_url] [/not-audio_url]

Duration: 20:48
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best…