#284: I helped a YouTuber design his membership

#284: I helped a YouTuber design his membership

Author: Jay Clouse November 30, 2025 Duration: 43:16
Meet Tommy. Tommy has a YouTube channel dedicated to helping Americans retire in France. Tommy’s done an incredible job attracting nearly 30,000 subscribers and 2 million views on his channel, but he needed help dialing in his product offer. Tommy is a member of The Lab, my invitation-only membership community for 6-and-7-figure creators. He scheduled a coaching call with me to work out how he can take his growing audience and design his product offers to both serve that audience and bring in serious revenue. This is that coaching call, where we discuss how his membership, cohort-based courses, and retreats to France all work together. → Join the Signature Product Bootcamp → Join The Lab ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tommy's ⁠⁠Website⁠⁠ / ⁠YouTube⁠ *** TIMESTAMPS (00:00) Intro to American to France (06:11) Membership Focus: Retreats or Access? (08:03) Retreats and Membership Marketing Strategy (11:32) Membership Value and Retention (17:18) Time-Bound Experiences & Memberships (20:38) Strategic Event Video Planning (23:04) Ticket Sales Strategies (27:24) How Bootcamps Tie In (28:36) Community Engagement and Membership Disconnect (34:24) Selling Evergreen Memberships (36:22) The Power of Community (40:25) Building Community in New Locations *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time) → #271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📹 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

For anyone trying to build something meaningful online, the sheer volume of advice can be paralyzing. Creator Science cuts through that noise with a focus on what’s proven, not just popular. Host Jay Clouse sits down with a different builder each week-think James Clear, Ali Abdaal, Tim Urban, or Codie Sanchez-for a conversation that feels less like an interview and more like a practical workshop. They dig into the specific systems, experiments, and mental models that have driven real growth in their businesses. You won’t just hear inspirational stories; you’ll get a behind-the-scenes look at the iteration and observation that actually moves the needle. This isn't about quick hacks. It's about developing a sustainable, evidence-backed approach to creative work, which is why this podcast has become a trusted resource for so many. Each episode is built to give you a tangible strategy or framework you can test, making the weekly listen a consistent source of actionable insight for your own path as a creator.
Author: Language: en-us Episodes: 50

Creator Science with Jay Clouse
Podcast Episodes
#283: I’m launching my new offer TODAY! [not-audio_url] [/not-audio_url]

Duration: 18:35
Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years). Program Dates: December 4, 2025 — December 29,…
#278: How I’m Approaching The Rest of 2025 (Behind The Scenes) [not-audio_url] [/not-audio_url]

Duration: 44:09
Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because…
#277: The best and worst income streams for creators (ranked) [not-audio_url] [/not-audio_url]

Duration: 20:48
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best…