The CMO is a dying role, says Digitas' Amy Lanzi

The CMO is a dying role, says Digitas' Amy Lanzi

Author: The Verge July 2, 2026 Duration: 56:06
We’ve got a special Decoder today. I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber villa at the Cannes Lions advertising festival in the south of France. There’s a lot in this one on AI, the creator economy, and the future of marketing – like I said, Amy is as sharp as they come, and I really enjoy talking to her about how the money really works. Read the full interview transcript on The Verge. Links:  The Influencer Cliff | Carmen Vicente (TikTok) The Wrong Promises | Publicis Groupe (YouTube) You can just tell the Instagram algorithm what you want now | The Verge How brands and creators are fighting for your attention and money | Decoder (2025) How influencers are changing advertising, with Digitas’ Amy Lanzi | Decoder (2024) Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

At the intersection of power, innovation, and consequence, you'll find Decoder with Nilay Patel. Hosted by The Verge's editor-in-chief, this isn't a typical business or technology podcast that simply recites the news. Instead, Nilay engages with founders, CEOs, legislators, and artists in substantive conversations that dissect the mechanics behind major decisions. The dialogue focuses on the real-world implications of big ideas, probing how today's choices in boardrooms and legislatures ripple out into society tomorrow. You'll hear guests articulate their toughest challenges, the trade-offs they've made, and the often-unseen forces shaping industries from social media and artificial intelligence to transportation and entertainment. Each episode is built on a foundation of genuine curiosity, aiming to unpack not just what is happening, but why it matters for the way we all live and work. Listening to this podcast feels like gaining access to a nuanced, behind-the-scenes briefing where strategy and philosophy collide. It's for anyone who suspects that the most important stories aren't the announcements themselves, but the human decisions, the unforeseen problems, and the ethical calculations that happen long before the headlines are written. Through these detailed conversations, Decoder provides a crucial lens on the architects of our modern world and the complex systems they are building, for better or worse.
Author: Language: English Episodes: 50

Decoder with Nilay Patel
Podcast Episodes
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Duration: 1:15:28
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The end of the human internet [not-audio_url] [/not-audio_url]

Duration: 43:04
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Duration: 1:11:50
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What Apple’s OpenAI lawsuit is really about [not-audio_url] [/not-audio_url]

Duration: 44:05
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Duration: 59:35
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Duration: 1:24:15
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Yes, even Nvidia's head of automotive is fighting for compute [not-audio_url] [/not-audio_url]

Duration: 1:11:56
Nvidia is obviously in the news constantly because of the AI boom — but it's also a major supplier to the entire auto industry As head of Nvidia's automotive division, Xinzhou Wu has a front-row seat to all the challenge…