397: Customer Feedback vs. Team Intuition

397: Customer Feedback vs. Team Intuition

Author: Brian Lovin, Marshall Bock May 12, 2021 Duration: 23:29

This week, we talk about the tension between building what customers explicitly ask for versus building towards a team’s internal vision. In The Sidebar, we talk about the lack of public software critique: Why isn’t there an MKBHD equivalent for software design?


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Follow up:

Main Topic:

Victor Kernes asks on GitHub:

Curious to hear both of your thoughts on the decision making process of building features that you’re users explicitly ask for (i.e. edit button on Twitter) versus features that your team, whether it’s Design, Product, Engineering, feels are the right things to build based on the company’s priorities.

User research plays a large part, however, it’s something I’ve been struggling with lately. Especially as I’m working on new features that the company’s prioritizing, which is another process I’ve been removed from so far.

  • Learn more about elephant paths: Elephant path is a name for a path that is formed in space by people making their own paths and shortcuts; it is an unofficial route.
  • This talk by Adam Mosseri, Data Informed, Not Data Driven, is a good one.

Cool Things:

  • Brian shared Invincible on Amazon Prime Video. Quick synopsis: Mark Grayson is a normal teenager, except for the fact that his father, Nolan, is the most powerful superhero on the planet. Shortly after his seventeenth birthday, Mark begins to develop powers of his own and enters into his father's tutelage.
  • Marshall shared Returnal, a PS5 exclusive: After crash-landing on this shape-shifting world, Selene must search through the barren landscape of an ancient civilization for her escape. Isolated and alone, she finds herself fighting tooth and nail for survival. Again and again, she’s defeated – forced to restart her journey every time she dies.

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Every week, Brian Lovin and Marshall Bock settle in for a thoughtful, often meandering chat that pulls back the curtain on how things are made. Their Design Details podcast lives in the rich space where technology and the arts intersect, focusing less on polished case studies and more on the real, sometimes messy, work of design. You’ll hear them dissect the nuances of product decisions, debate the evolving culture of creative teams, and share personal stories from their own experiences in the industry. It feels less like a lecture and more like eavesdropping on a conversation between two deeply knowledgeable friends. The discussions regularly venture into the philosophical side of craft, examining why certain choices resonate and how design shapes our daily interactions with the world. For anyone curious about the thinking behind the pixels and interfaces, this show offers a consistent, grounded perspective. Tuning in provides a sense of community and a candid look at the process, making it a staple for designers and creators who appreciate substance over flash.
Author: Language: English Episodes: 100

Design Details
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