Legal Marketing and Niching Up with Chris Dreyer (234)

Legal Marketing and Niching Up with Chris Dreyer (234)

Author: Matt Rouse September 1, 2022 Duration: 32:47
A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com

Matt Rouse hosts the Digital Marketing Masters Podcast, drawing from his experience as a bestselling author to steer conversations that cut through the noise. This isn't about abstract theory; it's a focused dialogue on practical application, where each episode is built around a single, substantive idea with the potential to impact your bottom line. You'll hear from founders, strategists, and specialists who are actively shaping the fields of artificial intelligence, modern marketing, and operational productivity. The discussions are geared toward implementation, dissecting how these concepts function in real businesses. Tuning into this podcast means accessing a curated resource for entrepreneurs and business leaders who are tired of generic advice and are looking for tangible steps to refine their approach and accelerate growth. Matt facilitates a direct exchange of knowledge, ensuring every interview concludes with a clear takeaway you can evaluate for your own ventures. It’s designed for those who prefer depth over breadth, where the value is measured in actionable insights rather than just interesting conversation.
Author: Language: English Episodes: 100

Digital Marketing Masters Podcast
Podcast Episodes
Beth Kapes: the Impact of AI in Copywriting and Journalism (241) [not-audio_url] [/not-audio_url]

Duration: 45:37
Join us on this insightful podcast episode as two industry experts delve into the fascinating world of AI and its influence on content marketing and journalism. Beth from MW Action and Matt, the host, engage in a lively…
Winning Contests with AI - Carolyn Wilman (240) [not-audio_url] [/not-audio_url]

Duration: 41:09
Can AI help you win contests? Turns out it can! And you can learn how to find and enter sweepstakes and contests and how AI is changing another facet of marketing. Plus Matt talk about AutoGPT for automating repetitive t…
Yifat Cohen: AI Assisted Content Creation (239) [not-audio_url] [/not-audio_url]

Duration: 32:08
Matt has Yifat Cohen back on the show to talk about AI assisted content creation and some tricks you can use to get the most of generative AI for your content marketing. Mastermind with Yifat: https://thatmastermind.com…
Scott Smith Helps You Publish That Book in 12 Weeks (238) [not-audio_url] [/not-audio_url]

Duration: 43:08
Publish Your Book in 12 Weeks or Less with a course and a webinar by D. Scott Smith, MBA. My Business Builder Throwdown co-host, D. Scott Smith shows us how to get a book publish in a short time and use platforms like Am…
Adrian Roup: Make Videos That Influence People (236) [not-audio_url] [/not-audio_url]

Duration: 42:03
Want to learn how to make videos that influence people? A conversation with Adrian Roup, a creative solution provider, award-winning short filmmaker, crowd-funder and TEDx producer. Adrian has produced Electronic Press K…
Master Storytelling with Mark Carpenter (235) [not-audio_url] [/not-audio_url]

Duration: 40:20
Mark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college pro…
Brand SERPs With Jason Barnard (233) [not-audio_url] [/not-audio_url]

Duration: 37:38
Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specializes in Brand SERP optimization and Knowledge Panel management. Matt Rouse, Jason has over 2 decades of experience in digital ma…
Clarissa Burt and The Self-Esteem Regime (232) [not-audio_url] [/not-audio_url]

Duration: 22:12
Clarissa Burt is an internationally acclaimed award-winning media personality, producer, director, writer, author, public speaker and former supermodel and winner of the Celebrity Survivor show! With hundreds of televisi…
Luke Andrews Talk Property Investing(231) [not-audio_url] [/not-audio_url]

Duration: 32:25
Let's talk about property investing, cash flow properties, and short-term rentals. Luke Andrews is a real estate entrepreneur who sells, leads, and invests. He is a best-selling author who has purchased 40 rental propert…
Content Marketing Made Easy with Alison Ver Halen (230) [not-audio_url] [/not-audio_url]

Duration: 27:41
After a friend asked her to write for his law firm, and she successfully boosted their lead generation, Alison knew she was on to something. Alison Ver Halen is a content marketer, SEO strategist, speaker and author who…