Legal Marketing and Niching Up with Chris Dreyer (234)

Legal Marketing and Niching Up with Chris Dreyer (234)

Author: Matt Rouse September 1, 2022 Duration: 32:47
A world-ranked collectible card game player in his youth, Chris began his “grown up” career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player. Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000. His book is: Niching Up: The Narrower the Market, the Bigger the Prize. It is slated for release in Q4 of 2022. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Rankings.io: https://rankings.io/ Hook DM Canada: https://hookdm.ca Hook SEO: https://hookseo.com

Matt Rouse hosts the Digital Marketing Masters Podcast, drawing from his experience as a bestselling author to steer conversations that cut through the noise. This isn't about abstract theory; it's a focused dialogue on practical application, where each episode is built around a single, substantive idea with the potential to impact your bottom line. You'll hear from founders, strategists, and specialists who are actively shaping the fields of artificial intelligence, modern marketing, and operational productivity. The discussions are geared toward implementation, dissecting how these concepts function in real businesses. Tuning into this podcast means accessing a curated resource for entrepreneurs and business leaders who are tired of generic advice and are looking for tangible steps to refine their approach and accelerate growth. Matt facilitates a direct exchange of knowledge, ensuring every interview concludes with a clear takeaway you can evaluate for your own ventures. It’s designed for those who prefer depth over breadth, where the value is measured in actionable insights rather than just interesting conversation.
Author: Language: English Episodes: 100

Digital Marketing Masters Podcast
Podcast Episodes
Social Selling with Jamie Shanks (229) [not-audio_url] [/not-audio_url]

Duration: 27:24
Jamie Shanks pioneered the term Social Selling, wrote the book, and has trained more than a quarter million sales professionals from organizations from Microsoft to Intel. Matt and Jamie also discuss his new SaaS product…
Get Your Startup Story Straight with David Riemer (228) [not-audio_url] [/not-audio_url]

Duration: 34:58
Former President of JWT-West and VP Marketing at Yahoo!, David now serves on the Professional Faculty at Berkeley Haas School of Business. He helps innovators of all kinds build and tell their stories. Find out how to "G…
Moving To Outcomes with Matt Wool (227) [not-audio_url] [/not-audio_url]

Duration: 18:47
Could partnerships be the way forward when the “big three” advertisers of Google, Facebook, and Amazon are pricing your business out of the market? Matt Wool is the CEO of Acceleration Partners. Matt has overseen the day…
The Automatic Marketing Machine with Danny Decker (226) [not-audio_url] [/not-audio_url]

Duration: 24:09
Marketing for small businesses can be difficult and often effort and dollars are wasted because the key performance indicators of success are not set correctly, and vanity metrics are used to incorrectly signal “success.…
How We've Always Done It with Matt Rouse (225) [not-audio_url] [/not-audio_url]

Duration: 24:32
"How We've Always Done It" with Matt Rouse & Guest Host Holly Jackson. Matt talks about his new book about, "How Apathy, Complacency, and Old Habits Are Dragging Your Business Down… And How To Fix Them" Get the Book: htt…
224 - Build Your Digital Strategy with Ryan Sawrie [not-audio_url] [/not-audio_url]

Duration: 36:29
I talk Digital Strategy with Ryan Swarie. Ryan Sawrie is an author, agency owner and marketing veteran with over a decade’s worth of experience working with brands on their digital and social media strategies. His book c…
223 - Cohesion Culture with Dr. Troy Hall [not-audio_url] [/not-audio_url]

Duration: 32:14
How do we keep our employees? I talk about building a cohesion culture with Dr. Troy Hall. Book Title: Cohesion Culture: Proven Principles to Retain Your Top Talent Dr. Troy Hall: https://www.linkedin.com/in/drtroyhall/…
222 - Catching up to Millennials with Reynaldo Santana [not-audio_url] [/not-audio_url]

Duration: 24:27
Reynaldo Santana is a visionary, purpose-driven business leader who thinks that via their businesses, entrepreneurs can improve the world, and is on a mission to assist professional business owners in doing so. https://w…
221 - The Marketing Checklist with Hank and Sharyn Yuloff [not-audio_url] [/not-audio_url]

Duration: 25:55
Hank and Sharyn Yuloff, join us with a very unique perspective. Hank is a 35 year marketing veteran, with degrees in advertising, public relations and economics. Sharyn holds a Masters in Non-Profit management and is an…
220 - That's Deductible with Wendy Barlin [not-audio_url] [/not-audio_url]

Duration: 22:18
Matt has a lively chat with Wendy about... taxes! Seriously, her book That's Deductible" is brilliant and a must-read for all business owners in the USA. Wendy has over 25 years of experience advising business owners on…