A Plug-And-Play Solution to Maximize eCommerce with Justin Johnson of Motivate

A Plug-And-Play Solution to Maximize eCommerce with Justin Johnson of Motivate

Author: Jason Bader, Distribution Team June 11, 2025 Duration: 40:01

Remember when eCommerce was going to revolutionize B2B sales? Twenty years in, only a handful of channels have capitalized on the initial promise. But distributors aren't to blame for the operational failure, says Justin Johnson, Founder of Motivate. He maintains that the major e-commerce platforms should bear the blame. They failed to grasp that most orders are placed from the job site via mobile, a recurring purchase order, or a list scribbled on a piece of drywall. 

Jason spoke with Justin about his company's innovative plug-and-play order processing solution, a PO-to-cart widget that works with the software distributors already own. It can even convert images into orders with incredible accuracy.

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CONNECT WITH JUSTIN

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.   

This episode was edited by The Creative Impostor Studios 

Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.


Tune in to Distribution Talk for a grounded conversation about the real world of wholesale distribution. Hosted by Jason Bader and the Distribution Team, this podcast moves beyond theory to explore the actual stories of people running businesses in this vital sector. Each episode connects you with owners and industry thinkers who share their firsthand experiences-not just their successes, but the tangible challenges and practical solutions they've discovered along the way. You'll hear candid discussions about managing operations, navigating market shifts, and building a sustainable company. It’s a resource for anyone involved in distribution, from seasoned executives to new entrepreneurs, offering insights that are directly applicable to the day-to-day grind and long-term strategy. By focusing on these authentic narratives, the podcast provides a unique lens on the business landscape, making complex topics of management and entrepreneurship feel accessible and relevant. If you're looking for genuine perspective from within the field, this is the conversation to join.
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