No Fouls, Just Follow-Ups: Using Gamification to Build Customer Relationships with Chris Briggs, Touchpoint Games

No Fouls, Just Follow-Ups: Using Gamification to Build Customer Relationships with Chris Briggs, Touchpoint Games

Author: Jason Bader, Distribution Team February 25, 2026 Duration: 32:51

Sports pools have long been a company-wide camaraderie-builder. Whether it's squares, brackets, or simple head-to-head match-ups, your staff loves a low-stakes distraction. What if you could turn that interdepartmental activity into a client-facing engagement tool? 

Chris Briggs, founder and CEO of Touchpoint Games (TPG), helps distributors and manufacturers do just that. Jason caught up with Chris to learn how companies can use gamification to run sports pools that boost brand awareness, strengthen customer relationships, and drive sales.

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.   

This episode was edited by The Creative Impostor Studios 

Special thanks to our sponsors for this episode: Moblico, helping businesses do more business on mobile devices;  and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry. 


Tune in to Distribution Talk for a grounded conversation about the real world of wholesale distribution. Hosted by Jason Bader and the Distribution Team, this podcast moves beyond theory to explore the actual stories of people running businesses in this vital sector. Each episode connects you with owners and industry thinkers who share their firsthand experiences-not just their successes, but the tangible challenges and practical solutions they've discovered along the way. You'll hear candid discussions about managing operations, navigating market shifts, and building a sustainable company. It’s a resource for anyone involved in distribution, from seasoned executives to new entrepreneurs, offering insights that are directly applicable to the day-to-day grind and long-term strategy. By focusing on these authentic narratives, the podcast provides a unique lens on the business landscape, making complex topics of management and entrepreneurship feel accessible and relevant. If you're looking for genuine perspective from within the field, this is the conversation to join.
Author: Language: English Episodes: 100

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