Two Questions to Ask on Your CRM Journey with Brian Gardner of SalesProcess360

Two Questions to Ask on Your CRM Journey with Brian Gardner of SalesProcess360

Author: Jason Bader, Distribution Team March 5, 2025 Duration: 40:27

Pop quiz: What does CRM stand for? Brian Gardner says there's more to the acronym than  customer relationship management. He's the Founder and CEO of SalesProcess360, a consultancy that helps distributors secure greater ROI from their CRM. 

Jason caught up with Brian to learn more about the company's "reverse order" approach to picking the perfect CRM. They explore the differences between ERPs with CRM add-ons versus systems that are purpose-built for complex sales environments and touch on the industry's AI readiness. The pair also discuss how a company-wide audit before purchase can boost employee buy-in and enhance long-term CRM efficacy.

CONNECT WITH JASON

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CONNECT WITH BRIAN

SalesProcess 360

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.   

This episode was edited by The Creative Impostor Studios 

Special thanks to our sponsors for this episode: Profit2, helping distributors charge the right price; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.


Tune in to Distribution Talk for a grounded conversation about the real world of wholesale distribution. Hosted by Jason Bader and the Distribution Team, this podcast moves beyond theory to explore the actual stories of people running businesses in this vital sector. Each episode connects you with owners and industry thinkers who share their firsthand experiences-not just their successes, but the tangible challenges and practical solutions they've discovered along the way. You'll hear candid discussions about managing operations, navigating market shifts, and building a sustainable company. It’s a resource for anyone involved in distribution, from seasoned executives to new entrepreneurs, offering insights that are directly applicable to the day-to-day grind and long-term strategy. By focusing on these authentic narratives, the podcast provides a unique lens on the business landscape, making complex topics of management and entrepreneurship feel accessible and relevant. If you're looking for genuine perspective from within the field, this is the conversation to join.
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