One on One: Sara Spivey Discusses Customer Agnosticism

One on One: Sara Spivey Discusses Customer Agnosticism

Author: DMN (Direct Marketing News) December 13, 2019 Duration: 19:48
What's next after omnichannel? As CMO at Braze, Sara Spivey knows well the way marketers cover all the bases to reach customers anywhere and everywhere. Just don't lose sight of the customer, and most of all context. Data can give marketers insights about what a customer needs or is looking for. Unfortunately, the insight could be on-topic but acted upon at the wrong time. A channel agnostic approach, outlined here in a discussion with DMN's Chris Wood, helps marketers avoid what Spivey calls "message fails."

Ever wonder what the people actually shaping the future of marketing are thinking about right now? That’s the space DMN One-on-One occupies. Moving beyond the headlines and press releases, this podcast from the team at DMN (Direct Marketing News) brings you direct conversations with the practitioners and innovators driving real change. Each episode is a focused dialogue, unpacking how leaders are navigating the complexities of data, technology, and strategy across every digital channel. You’ll hear specific insights about what’s working, what isn’t, and the tangible decisions being made in boardrooms and campaign war rooms alike. It’s designed for professionals who rely on clear, incisive analysis to cut through the noise, offering a deeper understanding of the tools and ideas transforming modern marketing. Tune in for honest, one-on-one discussions that go straight to the source, providing the unbiased perspective and forward-looking intelligence that has defined the DMN brand for years. This isn't about theory; it's about the applied expertise that defines the business today.
Author: Language: English Episodes: 100

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