158. Why Your Company Needs a Chief Design Officer (And What They Actually Do) | Mauro Porcini

158. Why Your Company Needs a Chief Design Officer (And What They Actually Do) | Mauro Porcini

Author: Doing CX Right ℠ January 13, 2025 Duration: 35:03
Can your company survive in today's market without putting design at the core of your business strategy? How do successful brands consistently create products and experiences that customers love? In this powerful episode, Stacy Sherman and PepsiCo's Chief Design Officer, Mauro Porcini, reveal why treating customers as "people" rather than consumers transforms business outcomes. Learn how the revolutionary "15% rule" sparked billion-dollar innovations, why kindness drives productivity, and how to build design teams that deliver real results. Discover practical frameworks for balancing global brand consistency with local market needs, and get actionable strategies for using AI to enhance human creativity, not replace it. Learn more at DoingCXRight.com. Access our FREE Customer Experience Audit Tool: Click here. Grow as a CX Professional with our numerous Resources. Book time with Stacy here.

There's a lot of talk about customer experience and artificial intelligence, but cutting through the hype to find practical, actionable strategies is another matter. That's the space where Doing Customer eXperience Right In The AI Era | Stacy Sherman operates. Hosted by Stacy Sherman, this podcast moves beyond theory to focus on the tangible business outcomes every leader cares about: driving revenue growth, controlling operational costs, and building a distinct market position that lasts. The central idea is that many companies chase these goals with outdated or fragmented methods, and a smarter approach to CX is the key. In each conversation, you'll hear a blend of expert advice and real-world case studies that challenge the status quo. The discussions are grounded in a philosophy that technology, especially AI, is most powerful when it enhances human connection rather than replacing it. This means exploring innovative strategies that integrate data and automation with empathy and design thinking to solve persistent business problems. Tuning into this podcast provides a resource for leaders and practitioners who are tired of superficial trends and want to implement systems that create genuine value for both customers and the organization. It’s about building a competitive advantage that is both efficient and profoundly human.
Author: Language: en-us Episodes: 100

Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
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