199. Want Business Growth? Focus on the Trillion-Dollar Deaf Customer Segment

199. Want Business Growth? Focus on the Trillion-Dollar Deaf Customer Segment

Author: Doing CX Right ℠ November 17, 2025 Duration: 34:09
(Episode Previously Recorded LIVE & IN-PERSON) What's it like to be your customer? What if that customer can't hear? When support systems are built only on spoken instructions and sound prompts, they fail customers immediately. This systemic barrier exists across the entire customer journey, preventing critical tasks like changing a flight itinerary or correcting a fraudulent charge. This failure generates costly, repeated struggles for help, driving up operational costs and causing the loss of a valuable customer segment. Accessible customer experience is a required business standard, not a siloed department. You have far more customers with different abilities than you realize, and you are missing their business because the existing experience creates a massive, unnecessary barrier. As Craig Radford notes, current systems make "being deaf a full-time job." Stacy Sherman talks to both Vannessa LeBoss and Craig Radford (who is deaf) of 360 Direct Access about converting accessibility across the entire experience into a measurable business advantage. From listening to this episode, you will learn how to: Decrease call time by 42%: Implement direct, video-based ASL support to lower operational expenses and time. Capture a $3 trillion market: Build loyalty by creating truly equitable experiences for the deaf community. Prevent errors: Use AI for sign language recognition to accurately capture critical data and stop costly mistakes. Fix process flaws: Recognize that ASL is a visual language entirely distinct from English, preventing customers from being trapped in automated menu loops. Manage risk: Ensure compliance with accessibility requirements (ADA, etc.). Listen now and change how you think and DO CX RIGHT. Learn more at DoingCXRight.com and subscribe to the newsletter for more actionable strategies. Book time with Stacy here.

There's a lot of talk about customer experience and artificial intelligence, but cutting through the hype to find practical, actionable strategies is another matter. That's the space where Doing Customer eXperience Right In The AI Era | Stacy Sherman operates. Hosted by Stacy Sherman, this podcast moves beyond theory to focus on the tangible business outcomes every leader cares about: driving revenue growth, controlling operational costs, and building a distinct market position that lasts. The central idea is that many companies chase these goals with outdated or fragmented methods, and a smarter approach to CX is the key. In each conversation, you'll hear a blend of expert advice and real-world case studies that challenge the status quo. The discussions are grounded in a philosophy that technology, especially AI, is most powerful when it enhances human connection rather than replacing it. This means exploring innovative strategies that integrate data and automation with empathy and design thinking to solve persistent business problems. Tuning into this podcast provides a resource for leaders and practitioners who are tired of superficial trends and want to implement systems that create genuine value for both customers and the organization. It’s about building a competitive advantage that is both efficient and profoundly human.
Author: Language: en-us Episodes: 100

Doing Customer eXperience Right‬ In The AI Era | Stacy Sherman
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