#131 - Understanding the Business Fundamentals of Growing a Million Dollar Coaching Business w/ Farshad Sarrafi

#131 - Understanding the Business Fundamentals of Growing a Million Dollar Coaching Business w/ Farshad Sarrafi

Author: Justin Green, CFP® April 25, 2024 Duration: 52:31

In this episode of the Dollars and Dumbbells podcast, host Justin Green interviews Farshad Sarrafi, co-founder of Beyond Built.They discuss:

  • the impact of pricing strategies on client acquisition and retention, and the importance of building a skilled team.
  • the necessity of understanding business fundamentals, such as market positioning and the value of a premium service.
  • Trends in the coaching industry, including the shift towards group models and community-based services, and the critical role of building an engaged audience for success.

Connect with Justin Green⁠⁠

Schedule a 1:1 Free Intro Call⁠⁠ 

Farshad Sarrafi on Instagram

Time Stamps

01:36 Reflecting on Growth and Change: Coach Far's Journey

04:06 Evolving Beyond Built: Strategies and Lessons Learned

19:42 Building a Team and Cultivating Success in Online Coaching

28:52 Transitioning from Solo to Team: The Hiring Journey

29:32 Early Hiring Decisions and Mentorship Insights

30:03 Building a Profitable Coaching Business: Strategies and Challenges

31:57 Client Retention vs. Acquisition: Balancing the Business Dance

34:34 Pricing Strategies for Sustainable Growth

37:04 The Long Game: Building Skills for Business Success

38:25 Exploring Low Ticket and Group Coaching Models

40:12 Building an Engaged Audience: The Key to Success


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
Podcast Episodes
#118 - Freedom is the Ultimate Goal w/ Steve Kopshaw [not-audio_url] [/not-audio_url]

Duration: 42:23
Justin Green, CFP® sits down with the Steve Kopshaw, an online business coach for online business owners. We discuss: Leadership in your business & in life The ultimate goal of Freedom FREEDOM Framework How to implement…
#117 A Tool to Track Your Spending in 2024 w/ Colton Etherton [not-audio_url] [/not-audio_url]

Duration: 15:14
Colton Etherton, CFP® & Justin Green, CFP® discuss tracking their cash flow in 2024 and the tools they're using. Resources Monarch Money Connect with Justin Green DM on ⁠⁠⁠Instagram⁠⁠⁠! Connect with Colton Etherton DM on…
#116 - The 1 Person, $1 Million Dollar Business Idea w/ Dan Heaney [not-audio_url] [/not-audio_url]

Duration: 40:43
Justin Green, CFP® sits down with the Dan Heaney, an online business coach and mentor to health & fitness coaches. We discuss: Simplifying your business Being intentional and working backwards The three tiers to build in…
#115 - SOLO Save Taxes by Opening a Roth IRA for you Child [not-audio_url] [/not-audio_url]

Duration: 8:45
Justin Green, CFP® introduces you to the concept of a custodial Roth IRA for your child. What is a Roth IRA? How it Works The Pros & Cons The Entrepreneur’s Advantage Connect with Justin Green DM on Instagram
#113 - Shatterproof Your Business w/ Scott Reib [not-audio_url] [/not-audio_url]

Duration: 41:54
In this episode, Justin sits down with Scott Reib, a business attorney and the author of 5 Proven Strategies to Shatterproof your Business. We discuss how to set your business up for success by protecting it’s vulnerabil…
#112 - How to Improve Financial Happiness w/ Colton Etherton [not-audio_url] [/not-audio_url]

Duration: 28:24
Colton Etherton, CFP® & Justin Green, CFP® discuss the survey results of a recent Financial Happiness survey by Empower. • How much money do you need to be financially happy? • Are millennials delusional? - What can you…
#111 - Building New Financial Habits Each Week w/ Tony Steuer [not-audio_url] [/not-audio_url]

Duration: 40:24
In this episode, Justin sits down with Tony Steuer, the author of The Get Ready Blueprint. We discuss creating financial habits and a mindset to get ready to tackle your finances in small, actionable steps. Plus, what it…
#110 - How to Measure your Financial Health w/ Colton Etherton, CFP® [not-audio_url] [/not-audio_url]

Duration: 31:18
Colton Etherton, CFP® & Justin Green, CFP® discuss the concept of financial health. What is financial health? What are the questions to ask yourself to determine financial health? Do you really need financial projections…