#131 - Understanding the Business Fundamentals of Growing a Million Dollar Coaching Business w/ Farshad Sarrafi

#131 - Understanding the Business Fundamentals of Growing a Million Dollar Coaching Business w/ Farshad Sarrafi

Author: Justin Green, CFP® April 25, 2024 Duration: 52:31

In this episode of the Dollars and Dumbbells podcast, host Justin Green interviews Farshad Sarrafi, co-founder of Beyond Built.They discuss:

  • the impact of pricing strategies on client acquisition and retention, and the importance of building a skilled team.
  • the necessity of understanding business fundamentals, such as market positioning and the value of a premium service.
  • Trends in the coaching industry, including the shift towards group models and community-based services, and the critical role of building an engaged audience for success.

Connect with Justin Green⁠⁠

Schedule a 1:1 Free Intro Call⁠⁠ 

Farshad Sarrafi on Instagram

Time Stamps

01:36 Reflecting on Growth and Change: Coach Far's Journey

04:06 Evolving Beyond Built: Strategies and Lessons Learned

19:42 Building a Team and Cultivating Success in Online Coaching

28:52 Transitioning from Solo to Team: The Hiring Journey

29:32 Early Hiring Decisions and Mentorship Insights

30:03 Building a Profitable Coaching Business: Strategies and Challenges

31:57 Client Retention vs. Acquisition: Balancing the Business Dance

34:34 Pricing Strategies for Sustainable Growth

37:04 The Long Game: Building Skills for Business Success

38:25 Exploring Low Ticket and Group Coaching Models

40:12 Building an Engaged Audience: The Key to Success


Justin Green, a CERTIFIED FINANCIAL PLANNER™, noticed a gap between the physical wellness online coaches promote and the financial health of their own businesses. That’s the space where Dollars and Dumbbells-Profit and Wealth Tips for Online Health and Fitness Coaches lives. This isn't just generic business advice; it's a focused conversation for creators in the health and fitness space who are ready to move from passion project to sustainable wealth. Justin, drawing from his work at Assist Financial Planning, digs into the specific money decisions coaches face. You’ll hear practical discussions on managing irregular cash flow, structuring your business finances efficiently, and making sense of investing so your profits work for the long term. The podcast unpacks often-overlooked areas like tax strategy, appropriate insurance, and even estate planning, because building a legacy is part of the goal. Through interviews and solo episodes, the content is designed to translate complex financial concepts into actionable steps. Tune in for a straightforward resource that addresses the unique intersection of personal training and personal finance, helping you build a resilient business that supports the life you want.
Author: Language: English Episodes: 100

Dollars and Dumbbells - Profit and Wealth Tips for Online Health and Fitness Coaches
Podcast Episodes
#98 SOLO What's the Purpose of Building Wealth? [not-audio_url] [/not-audio_url]

Duration: 7:26
In this episode, I roll solo. Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for online coaches or topics relevant to current financial events. What is…
#97 - When Should I Invest in Real Estate w/ Ryan Bakke, CPA [not-audio_url] [/not-audio_url]

Duration: 40:43
In this episode, I sit down with Ryan Bakke, CPA and real estate investor. Ryan is on a mission to help regular people build generational wealth. Some of the topics included: How to balance investing in the stock market…
#96 - SOLO A Money Lesson from Jake Paul’s Documentary [not-audio_url] [/not-audio_url]

Duration: 6:55
In this episode, I roll solo. Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for online coaches or topics relevant to current financial events. Believe…
#95 - Myth Busters: Tax Advice on Social Media w/ Nick Krop, CPA [not-audio_url] [/not-audio_url]

Duration: 48:05
In this episode, I sit down with Nick Krop, CPA and owner of Cornerstone Accounting. Nick has a huge following on social media as he’s know for debunking much of the terrible tax advice you’ll see on social media. Some o…
#94 - SOLO 3 Tips to Get Organized & Simplify Your Finances [not-audio_url] [/not-audio_url]

Duration: 10:18
In this episode, I roll solo. Periodically, I will bring you solo episodes of 10-15 minutes to talk to you about financial planning opportunities for online coaches or topics relevant to current financial events. In this…