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Jordan Baptiste, Partner and President of Creative Fire, joins Drumbeats to discuss how a 25-year-old Nation-owned Indigenous advisory, engagement and creative agency is supporting major companies including Agnico Eagle, Ontario Power Generation and Denison Mines.

Creative Fire is a Nation-owned Indigenous advisory, strategy, and creative consultancy, owned by English River First Nation through Des Nedhe Group. The professional services firm supports some of Canada's largest resource companies with Indigenous engagement, communications, reporting, and reconciliation efforts, while returning profits back to the Nation and making a grassroots impact across the country.

Jordan outlines how that ownership model shapes the firm's competitive advantage, its approach to community-centred impact, and the practical work required to move reconciliation from intention to implementation.

The conversation covers reconciliation action plans that go beyond shelf documents, the commercial case for board-level Indigenous governance, equity participation models for Nations, and why Canada's fastest-growing demographic represents the country's future workforce, leadership and project partner base.

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