#341 - Amazon DSP Advertising: What Every Brand Needs to Know

#341 - Amazon DSP Advertising: What Every Brand Needs to Know

Author: Ramon Berrios, Blaine Bolus September 19, 2024 Duration: 31:19
Sam Lee is the Vice President of Amazon DSP at Trivium. His background spans Google Ads, Facebook Ads, Amazon PPC, and building successful Amazon DSP teams. In this episode of DTC Pod, Sam breaks down Amazon DSP advertising, discussing its functionality, suitability for brands at different stages, strategies for effective implementation, and the importance of a cohesive marketing approach across Amazon and other channels.

Hosted by Ramon Berrios and Blaine Bolus, DTC POD: How The Best Brands Are Built digs into the operational and creative realities of building a direct-to-consumer business from the ground up. This isn't just theory; it's a practical dialogue drawn from conversations with the people actually doing the work. Each episode features founders who have navigated the early chaos, marketers dissecting winning campaigns, platform experts, content creators, and leaders from growth agencies. They get into the specifics-how a brand's identity truly takes shape, the mechanics behind a converting website, the evolving strategies for paid social and email, and how to interpret shifting consumer behaviors. The focus is on the actionable insights and the often-unseen decisions that separate a good brand from a standout one. For anyone running, growing, or thinking about launching an eCommerce venture, this podcast serves as a constantly updated playbook. You'll hear the candid stories behind the brands, the mistakes made and lessons learned, all centered on the core question of what makes a modern DTC company not just function, but flourish. Tune in for a direct line to the strategies and stories shaping the future of direct-to-consumer.
Author: Language: English Episodes: 50

DTC POD: How The Best Brands Are Built
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