2026 Supplement Marketing Trends (Part 2 of 2)

2026 Supplement Marketing Trends (Part 2 of 2)

Author: Bobby Hewitt, Supplement Marketing Growth Specialist December 21, 2025 Duration: 34:12
"Send me a text" Welcome to part two where we unpack the final six trends that will separate winning supplement brands from dying ones in 2026. In this episode, we dive into the innovation happening in formats and packaging (hint: gummies are declining at 8% while powders grow), the explosion of GLP-1 natural alternatives riding the Ozempic wave, functional mushrooms hitting mainstream with lion's mane getting 87 million TikTok views, personalized supplements becoming accessible through DNA a...

Navigating the online supplement space can feel overwhelming, with new trends and platforms emerging constantly. E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies, hosted by Bobby Hewitt, cuts through the noise. This podcast is a focused resource for founders and marketers operating in the competitive world of nutritional supplements. Each episode delves into the practical, often unspoken, tactics that drive real growth for direct-to-consumer brands. You'll hear detailed explorations on optimizing every aspect of your online presence, from structuring effective YouTube ad campaigns that connect with health-conscious audiences to interpreting the latest industry trends for actionable strategy. The conversations are built around core questions every supplement business faces: how to genuinely scale an e-commerce operation, which marketing channels deliver the best return, and what it takes to build a lasting brand in a crowded marketplace. Bobby brings a concrete, no-fluff approach to these topics, making this podcast a valuable tool for anyone serious about moving beyond basic sales and creating a sustainable, growing supplement company. It’s about understanding the specific mechanics of online marketing applied uniquely to the health and fitness sector.
Author: Language: en-us Episodes: 50

Supplement Marketing for Scaling DTC Brands
Podcast Episodes
The Secret AG1 Playbook: What the Winners Got Right Series Pt 3 [not-audio_url] [/not-audio_url]

Duration: 19:38
"Send me a text" You can't change a deep core belief. Argue with it and you lose, every time, because the pulling force is too strong. But you can do something else, and the brand in this episode did it better than almos…
Amazon vs. D2C for Supplement Brands [not-audio_url] [/not-audio_url]

Duration: 37:06
"Send me a text" Every supplement brand hits this crossroads: Amazon or direct-to-consumer? In this episode, I think through: Why Amazon only lets you leverage 2 of the 4 supplement buying forces (and which ones)The real…
How to Sell Without Looking Like You're Selling [not-audio_url] [/not-audio_url]

Duration: 32:38
"Send me a text" In this episode, I break down the advertorial formula that triples conversion rates on interruption-based traffic. You'll learn the four advertorial formats that work for supplements exactly how the 4 su…
The Sales Page Sequence: Converting Cold Traffic Without Burning Cash [not-audio_url] [/not-audio_url]

Duration: 30:47
"Send me a text" Most supplement sales pages are built backwards. They lead with ingredients, dump science on skeptical strangers, and wonder why they struggle. The truth is your sales page isn't just failing to convert,…
How Top Supplement Brands Convert Skeptical Buyers [not-audio_url] [/not-audio_url]

Duration: 28:00
"Send me a text" You're getting clicks but not sales. Before you blame your creative or your offer, there's a psychology problem you need to understand. Cold traffic and warm traffic don't buy the same way. In this episo…