How to Kill the “I Can’t Afford It” Objection, Clarify Your Messaging, & Turn DMs Into Sales

How to Kill the “I Can’t Afford It” Objection, Clarify Your Messaging, & Turn DMs Into Sales

Author: Lori Harder | YAP Media November 11, 2025 Duration: 19:51
Ever wonder what happens inside our masterminds? In this episode, Chris and I share the questions from members in both our MCM and Elite Entrepreneur Mastermind and the exact answers we gave. We talk about how to know if you’re using your “rebuild” season wisely, finding the right words to describe what you do, and handling the “I can’t afford it” objection during sales. Plus, we’re celebrating the launch of Glōci’s new Glow & Debloat flavors (they’re seriously next-level!) Remember, growth happens when you ask better questions and surround yourself with people who have the answers. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to  makeheadway.com/happy. HIGHLIGHTS The new Glōci Glow & Debloat flavors are officially out! How to know if your “behind-the-scenes” season is productive or procrastination. The golden rule for copy that converts. How to craft a one-sentence answer that makes people instantly get what you do. The biggest mistake coaches and service providers make when describing their offers. Why stacking value matters more than lowering your price. RESOURCES Try the new Glōci Glow & Debloat flavors HERE Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Chris: @chriswharder

Hosted by entrepreneur and author Lori Harder, Earn Your Happy is a raw and relatable look at what it actually takes to build a meaningful life and business. This podcast lives in the messy middle ground between a bold vision and its realization, exploring the risks, the failures, and all those moments of doubt that nobody talks about on a polished highlight reel. Lori’s conversations are grounded in real experience-her own journey as a founder and host-and they cut through the noise of typical business advice. You’ll hear honest stories about the rollercoaster of chasing big goals, where laughter and vulnerability are just as important as strategy. It’s this authentic, no-BS approach that has resonated with so many, earning the show recognition as a top entrepreneurship podcast. Each episode feels like a candid talk with a friend who’s been there, offering not just inspiration but practical perspectives for navigating your own path. Tune in for a dose of reality that’s as motivating as it is genuine, proving that building something you love is never a straight line.
Author: Language: English Episodes: 100

Earn Your Happy
Podcast Episodes
Why Most Personal Brands Fail (And What to Do Instead) with Rory Vaden [not-audio_url] [/not-audio_url]

Duration: 1:05:03
Do you feel like you’re showing up online, but your personal brand still isn’t growing? In this episode, Rory Vaden is back sharing the same frameworks he’s used to help clients like Lewis Howes, Ed Mylett, Amy Porterfie…
Why Stepping Away Makes You MORE Successful [not-audio_url] [/not-audio_url]

Duration: 23:27
Are you in a season of doing more or a season of becoming more intentional? In this episode, we share the lessons from Chris’s Europe trip and my decision to stay home and fully root into this season of life. We talk abo…
The 5 Types of High Achievers: Which One Are You? with Brooke Taylor [not-audio_url] [/not-audio_url]

Duration: 59:56
What if your drive to succeed is the very thing keeping you stuck? In this episode, I sit down with executive career coach Brooke Taylor to talk about the "success wound” that ties your worth to productivity, achievement…
Why You’re Not Growing (And What to Do About It) [not-audio_url] [/not-audio_url]

Duration: 12:42
Do you want deeper friendships, stronger relationships, and bigger success, but find yourself avoiding the hard parts? In this episode, Chris and I share a perspective shift that changes how you look at discomfort, effor…
Why Your Next Level Feels So Uncomfortable [not-audio_url] [/not-audio_url]

Duration: 32:39
Feel like life is hitting you from every angle right now? In this episode, I open up about what it looks like to be in a capacity-stretching season and why it feels so much harder than you expected. I break down what the…
How to Clearly Communicate What You Do So People Actually Hire You [not-audio_url] [/not-audio_url]

Duration: 15:29
Do people actually understand what you do, or are you losing opportunities because your message isn’t clear? In this episode, Chris and I break down why high level entrepreneurs struggle to communicate their value and ho…