Mr. Tendernism Breaks Silence On Going Independent, No Equity & Fight For The “Tendernism” Trademark

Mr. Tendernism Breaks Silence On Going Independent, No Equity & Fight For The “Tendernism” Trademark

Author: iHeartPodcasts March 12, 2026 Duration: 52:23

Mr. Tendernism sits down wMrTendernism #BBQ #Entrepreneurship #FoodCulture #BlackEntrepreneurs #Pitmaster #Tendernisments on the internet. With over 50 years dedicated to mastering barbecue, Walter Johnson explains how his passion for the culinary arts turned him into a world-renowned pitmaster and the face of “Tendernism.”

In this conversation, Mr. Tendernism breaks down his journey traveling to all 50 states to perfect his craft, the origin of the word “Tendernism,” and how he developed the signature seasoning and technique that made his food legendary. He also discusses going viral on social media, learning the internet in real time, and how the unexpected visit from Keith Lee changed everything for his career.

Mr. Tendernism also speaks candidly about leaving Destination BBQ after being denied equity, the lessons he learned from the situation, and his plans to build his own business moving forward. From building relationships with icons like Ronald Isley to receiving global support — including fans flying in from Hong Kong just to taste his food — this episode is a powerful story about perseverance, ownership, and what it really takes to become an “overnight success” after decades of dedication.

Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure

Join the EYL community for deeper training and a more detailed approach:
https://www.eyluniversity.com

Join the number one stock club in the world:
https://www.ianinvest.com

Invest Fest | August 7-9, 2026
Grab early bird tickets now: https://www.investfest.com

#EarnYourLeisure #MrTendernism #BBQ #Entrepreneurship #FoodCulture #BlackEntrepreneurs #Pitmaster #Tendernism #BusinessOwnership #ViralStory

See omnystudio.com/listener for privacy information.


Hosted by Rashad Bilal and Troy Millings, Earn Your Leisure pulls back the curtain on the financial mechanics that power the worlds of sports and entertainment. This isn't just about headlines; it's a deep dive into the real stories of how money moves and how deals are made. You'll hear candid conversations that dissect business models and unpack the journeys of entrepreneurs, providing a street-smart education you won't find in a standard textbook. Each episode feels like a vital seminar, blending sharp analysis of current financial trends with the relatable context of pop culture. The Earn Your Leisure podcast, from iHeartPodcasts, operates on a simple premise: true financial freedom comes from understanding the game behind the game. It’s for anyone ready to look past the glamour and learn the practical strategies that build lasting wealth. Tune in for straightforward talk that makes complex business concepts accessible, always grounded in real-world examples from the industries that shape our culture.
Author: Language: en-us Episodes: 100

Earn Your Leisure
Podcast Episodes
Understanding Taxes: Tips and Strategies for Minimization [not-audio_url] [/not-audio_url]

Duration: 9:11
Ms. Business break down the "Augusta Rule" for modern business owners. You are legally allowed to rent your primary home to your own company for 14 days completely tax-free. Subscribe and watch more videos here: https://…
Why Wealthy Families Demand Prenups [not-audio_url] [/not-audio_url]

Duration: 6:55
Ruthless wealth transfer rule used by the ultra-rich. Refusing to sign a prenuptial agreement means your heirs will get absolutely nothing from the family trust. Subscribe and watch more videos here: https://www.youtube.…
Your Money Is Losing Value Every Day? [not-audio_url] [/not-audio_url]

Duration: 7:41
Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure Join the EYL community for deeper training and a more detailed approach:https://www.eyluniversity.com Join the number one stock club in the w…
Missed the 2,800% Rally? This Might Be Your Second Chance [not-audio_url] [/not-audio_url]

Duration: 6:17
Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure Join the EYL community for deeper training and a more detailed approach:https://www.eyluniversity.com Join the number one stock club in the w…
The WEALTHY Never SELL Their Best ASSETS [not-audio_url] [/not-audio_url]

Duration: 7:16
Financial experts explain why selling your stocks or home is a rookie mistake. Learn how to use debt to grow your empire instead of shrinking it.See omnystudio.com/listener for privacy information.
SECRETS Of The ONLY Black FEMALE CEO [not-audio_url] [/not-audio_url]

Duration: 8:37
TIAA CEO Thasunda Brown Duckett reveals the raw truth about what it actually takes to lead a $1.2 trillion company. Hint: It’s more than just hard work.See omnystudio.com/listener for privacy information.
The Wealth Gap Is Getting Worse.. And It’s Not Slowing Down [not-audio_url] [/not-audio_url]

Duration: 13:48
The hard truth about the grocery bill: processed poison is costing you more in the long run than organic fuel. It’s time to re-evaluate your health as your greatest asset.See omnystudio.com/listener for privacy informati…