Mr. Tendernism Breaks Silence On Going Independent, No Equity & Fight For The “Tendernism” Trademark

Mr. Tendernism Breaks Silence On Going Independent, No Equity & Fight For The “Tendernism” Trademark

Author: iHeartPodcasts March 12, 2026 Duration: 52:23

Mr. Tendernism sits down wMrTendernism #BBQ #Entrepreneurship #FoodCulture #BlackEntrepreneurs #Pitmaster #Tendernisments on the internet. With over 50 years dedicated to mastering barbecue, Walter Johnson explains how his passion for the culinary arts turned him into a world-renowned pitmaster and the face of “Tendernism.”

In this conversation, Mr. Tendernism breaks down his journey traveling to all 50 states to perfect his craft, the origin of the word “Tendernism,” and how he developed the signature seasoning and technique that made his food legendary. He also discusses going viral on social media, learning the internet in real time, and how the unexpected visit from Keith Lee changed everything for his career.

Mr. Tendernism also speaks candidly about leaving Destination BBQ after being denied equity, the lessons he learned from the situation, and his plans to build his own business moving forward. From building relationships with icons like Ronald Isley to receiving global support — including fans flying in from Hong Kong just to taste his food — this episode is a powerful story about perseverance, ownership, and what it really takes to become an “overnight success” after decades of dedication.

Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure

Join the EYL community for deeper training and a more detailed approach:
https://www.eyluniversity.com

Join the number one stock club in the world:
https://www.ianinvest.com

Invest Fest | August 7-9, 2026
Grab early bird tickets now: https://www.investfest.com

#EarnYourLeisure #MrTendernism #BBQ #Entrepreneurship #FoodCulture #BlackEntrepreneurs #Pitmaster #Tendernism #BusinessOwnership #ViralStory

See omnystudio.com/listener for privacy information.


Hosted by Rashad Bilal and Troy Millings, Earn Your Leisure pulls back the curtain on the financial mechanics that power the worlds of sports and entertainment. This isn't just about headlines; it's a deep dive into the real stories of how money moves and how deals are made. You'll hear candid conversations that dissect business models and unpack the journeys of entrepreneurs, providing a street-smart education you won't find in a standard textbook. Each episode feels like a vital seminar, blending sharp analysis of current financial trends with the relatable context of pop culture. The Earn Your Leisure podcast, from iHeartPodcasts, operates on a simple premise: true financial freedom comes from understanding the game behind the game. It’s for anyone ready to look past the glamour and learn the practical strategies that build lasting wealth. Tune in for straightforward talk that makes complex business concepts accessible, always grounded in real-world examples from the industries that shape our culture.
Author: Language: en-us Episodes: 100

Earn Your Leisure
Podcast Episodes
Is the STOCK MARKET Being Manipulated? [not-audio_url] [/not-audio_url]

Duration: 5:58
Financial analyst Ian Dunlap exposes the "worst kept secret" on Wall Street: intentional market manipulation and rigged volatility. Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure Join the…
Is NOW the Best Time to Buy Gold? [not-audio_url] [/not-audio_url]

Duration: 3:43
Experts discuss why gold remains a top asset in a volatile market. Learn why its value transcends thousands of years. #marketmondays Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure Join the…
TSA Shutdown Wasn’t About Money… It Was About Control [not-audio_url] [/not-audio_url]

Duration: 9:38
"TSA crisis" is being utilized as an opportunity to normalize a militarized presence in public spaces, ultimately aiming for greater societal control rather than genuine security or financial efficiency. Subscribe and wa…
How to Perfect Your Elevator Pitch [not-audio_url] [/not-audio_url]

Duration: 8:10
Welcome back to EYL! In this clip, we are joined by the incredible Ashaala Shanae, who provides invaluable insights on how to perfect your elevator pitch. Whether you're preparing for Invest Fest or any other pitch scena…
I Don't Trust Any Jewelers" Here's Why [not-audio_url] [/not-audio_url]

Duration: 10:15
In this thought-provoking clip from "Black Out with Ian & Rashad," Rashad Bilal, Ian Dunlap, dissect the long-held beliefs around diamonds, wealth, and traditions. The conversation kicks off with Rashad Bilal questioning…
Are College Degrees are a Becoming Worthless? [not-audio_url] [/not-audio_url]

Duration: 10:33
The era of "go to school, get a job" is officially over. With AI looming and 30% of grads facing unemployment, the traditional education system has become a debt-fueled Ponzi scheme. Subscribe and watch more videos here:…
Stop Chasing Volatility Before You Get LIQUIDATED [not-audio_url] [/not-audio_url]

Duration: 5:58
If you aren't putting in 8–10 hours a day on the charts, you shouldn't be chasing market ramps. Ian breaks down why "safety" is the best play for 90% of investors right now. Subscribe and watch more videos here: / @earny…