#42: Why I'm Allergic to Email Marketing with Michelle Wintersteen

#42: Why I'm Allergic to Email Marketing with Michelle Wintersteen

Author: Dr. Ayebanoa Sapphire Benwari January 12, 2026 Duration: 45:21

In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building.

If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally.

GUEST RESOURCES:

Guest: Michelle Wintersteen


Website: http://mkwcreative.co


Instagram: https://www.instagram.com/mkwcreative.co/


Link to Facebook community: https://www.facebook.com/groups/kissmyaesthetic


Link to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvg





LISTEN OUT FOR 👇

âś… How Michelle uses her podcast to support and grow her business


âś… How people subscribe to and enter her email ecosystem


âś… A practical breakdown of email segmentation and why it matters


✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketing





HIGHLIGHTS FROM EPISODE

⏰ 2:36- Michelle’s journey into business and entrepreneurship


⏰ 11:17- Her relationship with email marketing over the years


⏰ 14:20- Why she feels resistant to email marketing


⏰ 17:29- What would actually make email marketing easier for her


⏰ 28:50- What makes her open an email


⏰ 31:25- Email habits she wishes brands would stop


⏰ 37:25- Different email segmentation styles explained


⏰ 40:20- How to connect and work with Michelle




Important Link👌


The Email Marketing Operating System (OS):

For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.

https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/



Start, Grow or Transition into Email Marketing ad Build Your Career :

https://sapphirelearninghub.com/mentorship



Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing



Connect With Us👇

LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/



LinkedIn:

https://www.linkedin.com/in/ayebanoabenwari/




Instagram:

https://www.instagram.com/dr.sapphire_/


Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments đź§Ş: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

Email Marketing Experiments đź§Ş:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
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