What happens when you do everything right, the segmentation, the re-engagement, the strategy and the results still don't follow?
In this episode, Monica Badiu, a conversion strategist, sales copywriter, and email marketing specialist for course creators pulls back the curtain on two of the most revealing email experiments of her career. One Black Friday campaign that came within $5,000 of six figures. And a 1 million-person email list that broke her heart.
If you have ever wondered whether segmentation is actually worth the effort, or what to do when a big list produces small results this episode will change how you think about email marketing strategy.
INSIDE THIS EPISODE
1. Why sending the same Black Friday offer to everyone was quietly killing this creator's revenue, and what changed when they segmented
2. Why Your Black Friday Campaign Flopped (and How to Fix It with Segmentation)
3. The 3-Layer Customer Research Framework for Highly Profitable Email Launches
4. What a 1 million-person email list with low engagement actually looks like behind the scenes
5. How a re-engagement campaign brought 200,000 inactive subscribers back from the dead
6. Why deliverability alone is not the real problem and what the data actually revealed
7. How to do customer research that gives you real segmentation ideas, not just guesses
8. The email revenue self-assessment tool that tells you exactly where you are leaking money
9. How to Turn Your Email List into a Sales Engine
GUEST RESOURCES
Guest: Monica Badiu
LinkedIn: https://www.linkedin.com/in/monicabadiu/
Website: www.monicabadiu.com
Free Resource: https://www.monicabadiu.com/email-revenue-self-assessment/ - this is a self-assessment that identifies the bottlenecks that are impacting email marketing performance. It's based on her experience working with course creators for 6 years.
EPISODE TIMELINE ⏱️
[01:13] – Introduction: who Monica is and what she does
[2:52] – Monica's background: from SEO and PR to falling in love with email marketing
[13:58] – The Black Friday campaign experiment: two years of declining results and what changed
[15:04] – How segmentation turned a struggling campaign into 50% more revenue
[20:07] – Why there is no secret recipe and how customer research changes everything
[23:22] – The three-layer customer research framework: survey, validate, waitlist
[26:50] – How to write survey questions that actually give you useful answers
[33:59] – What she would do differently looking back
[36:41] – How to manage multiple segments without burning out
[42:16] – The email revenue self-assessment explained
[46:19] – The 1 million-person email list: re-engaging 200,000 inactive subscribers
[48:11] – Why the promotion still failed and what the data revealed
[50:03] – Email marketing myths Monica wants to bust
[52:32] – Rapid fire questions: paid vs free wait-list, building email list organically vs through collaboration, interactive vs community based lead magnets
[56:42] – Best email marketing advice for someone just starting out
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