Most people create a freebie, slap it on their website, and wonder why nobody is signing up. Samantha Burmeister,founder of Nomad Copy Agency and copywriter behind multiple seven-figure client launches, says the problem is almost never the freebie itself. It is the system around it.
In this episode, she breaks down the two-part funnel that has helped her attract email subscribers and convert them into paying clients from 85 countries and counting, starting with one high-converting opt-in page and one well-crafted welcome sequence that does the selling before you ever pitch anything.
If you have a freebie that is not working as hard as it should, this episode will show you exactly why and what to fix first.
INSIDE THIS EPISODE
- Why your opt-in page is the most important piece of copy you will write for your entire funnel
- The one thing that makes the difference between a freebie that converts and one that collects dust
- What to put on your opt-in page and what most people leave out that costs them subscribers
- How to drive traffic to your opt-in page without running paid ads
- The welcome sequence strategy that warms up new subscribers and moves them toward buying
- Why the freebie and the welcome sequence must work together and how to make sure they do
- How the Opt-In CopyBot and Welcome Sequence CopyBot can cut your writing time dramatically
- What it looks like to build a business that runs from anywhere in the world and the email strategy behind it
GUEST RESOURCES
Guest: Samantha Burmeister
Instagram: https://www.instagram.com/nomad.copy
Lead magnet: www.nomadcopyagency.com/sapphire
NEW: The Email Clinic is open!
If this episode got you thinking about your email marketing, imagine having a community where you can get help 24/7.
The Email Clinic is where freelancers and service providers come to start, grow, and sharpen their email marketing skills together. Live copy reviews, live training, community chats and more.
👉 Join us here: nestuge.com/emailclinic
EPISODE TIMELINE ⏱️
[01:26] – Sam's background: from finance and tech sales to nomadic copywriter in 85+ countries
[02:38] – Writing copy from her 79th country and landing a client because of it
[03:26] – Her first seven-figure client launch and what made it work
[04:18] – How she got her very first freelance client ,from within her own network
[05:50] – Why the opt-in page is the starting point of every great funnel
[06:25] – What goes on a high-converting opt-in page: the exact copy elements
[09:12] – How to drive traffic to your opt-in page organically, on social, and beyond
[15:11] – What happens after someone opts in: the welcome sequence strategy
[16:23] – Introducing the Opt-In CopyBot write your page in minutes with AI
[17:26] – The Welcome Sequence CopyBot and how the two tools work together
[18:44] – How to think about your freebie funnel as one connected system
CONNECT WITH US
Instagram: https://www.instagram.com/dr.sapphire_/
LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/
Threads: https://www.threads.com/@dr.sapphire_
LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/
Website: https://sapphirelearninghub.com/
